What comes to mind when you think of Australia? Twinkling blue waters, sun-drenched beaches, graffiti-covered alleyways, and trendy cafes. Granted, experiencing the view by the Sydney Harbour remains a coveted experience, Melbourne shines with its arts and coffee scene, and the Gold Coast is a hotspot for adrenaline junkies alike. But beyond its picturesque landscape lies a gateway into a vibrant fashion industry that is quickly becoming one of its coolest exports. Australia boasts a burgeoning portfolio of distinctive cool girl labels that are now gaining prominence globally.
See the rise of Zimmermann, a cult-favourite brand that has established itself with its romantic, feminine silhouettes as well as chic resort wear for more balmy days in the sun. Spotted on It-girls like Dua Lipa, Beyoncé, and Kendall Jenner, it’s delightful vacation dressing to the T. Then we have labels such as Bec + Bridge, Aje, Meshki, and Alémais that have become staples among the fashion cognoscenti with their modern tailoring, laid-back aesthetic, and playful shapes.
Carrying forward the same spirit, a host of labels are continuing that wave. From the whimsical allure of Sir to the cacophony of colourful resort options by Faithfull and the minimalist ease of Posse, these brands embody the relaxed yet elevated aesthetic that Down Under does best. So if you’re looking to explore the world of Australian fashion, consider Vogue Singapore’s guide to the cool-girl Australian brands to add to your wardrobe now.
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Sir
Founded by Nikki Campbell and Sophie Coote in 2014, Sir is known for their clean basics and elevated swimwear ideal for the summer months ahead. The brand’s fanbase includes several Hollywood A-listers, including Margot Robbie, Kendall Jenner, Elsa Hosk, and Lili Reinhart. In the hunt for the perfect wardrobe for your next cool girl summer? You know where to cop the loot.
Shop Sir.
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Faithfull
It’s a colourful world with Faithfull’s easy-to-wear resortwear. Started by friends Sarah-Jane Abrahams and Helle Them-Enger when they met in Bali, the brand is known for transforming everyday wearables into vacation wear. Cue a smorgasbord of vibrant colours, playful prints, and classic silhouettes that always evoke a sense of summer. Each piece is crafted consciously with utmost care, ensuring that creativity never comes at the cost of integrity.
Shop Faithfull.
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Posse
Rooted in simplicity and classic modernity, Posse was founded by Danielle Mulham in 2016, inspired by beach life in Northern Sydney. Perfect for both casual and formal occasions, Posse’s collections aim to elevate the everyday essentials for women from all walks of life, think sartorial pieces defined by a sense of ease. But wait, there’s more. Their commitment to sustainability and ethical production practices is woven into every step of the process, from responsibly sourced materials to a mindful, small-batch approach to production.
Shop Posse.
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Shona Joy
Shona Joy leans into a clean, minimalist aesthetic, with its collections centred around chic, versatile staples. Each piece is designed to transcend timelessness and seasonality. Imagine whimsy statement tops, polished co-ord sets, and classy dresses that feel like a love letter to the eternal summer, capturing the warmth and joy of a truly optimistic spirit.
Shop Shona Joy.
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Spell
Spell’s pieces are laced with the romanticism of the 1970s; a Bohemian spirit, infused with a modern twist. Think flowing silhouettes that flatter the figure, intricate details woven with lace, and sumptuous high-quality fabrics that drape the body perfectly. Founded in 2009 by sisters Isabella and Elizabeth, inspired by their immigrant grandparents who fled Latvia and arrived in an Australian refugee camp, as well as their parents who lived as hippies during the ’70s.
Shop Spell.
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Dissh
An entirely female-founded Australian fashion brand, Dissh is known for their minimalist silhouettes, neutral palettes, and elevated basics, creating versatile pieces that blend comfort with sophistication. With feel-good natural fibres, thoughtful detailing, and longevity in mind, all of Dissh’s collections are crafted to uphold a new model of conscious fashion.
Shop Dissh.
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Camilla
Prints and prints galore. That’s resortwear brand Camilla for you. Known for its bold prints, eclectic designs, and vibrant colours, the brand merges contemporary urban style with cultural elements. Inspired by travel, art, and storytelling, the label was founded by designer Camilla Franks in 2004. Think breezy kaftans, playful jumpsuits, and impeccably cut swimwear ideal for your next La Dolce Vita getaway.
Shop Camilla.
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Deiji Studios
Comfort meets style at Deiji Studios. Ever imagined taking your pyjamas from the bedroom to the streets? Well, Juliette Harkness and Emma Nelson sure did. Founded with a focus on simplicity, comfort, and mindful living, the brand creates timeless pieces inspired by Japanese culture and minimalist design, seamlessly blurring the line between pyjamas and outerwear.
Shop Deiji Studios.
