The age for boudoir dressing is here. It could be a form of indulgence as you enjoy one last nightcap. Perhaps it’s a crucial facet of your self-care routine. Or maybe you’ve come into a point in your life when your sleep quality is becoming a priority. But if the past few years in celebrity circuits have been telling of anything? The lines have begun to blur well enough. You can wear your PJs to a red carpet affair; and comfort and style can, in fact, arrive at a mutual understanding.
There’s plenty of whimsy that comes with it too. One only needs to recall Margot Robbie’s press turn for Barbie: when the leading actress wore the stylish, feather-trimmed set from cult Ukrainian label Sleeper, right in line with the then-mood of playing dress up as the Mattel doll. But the gold standard of pajamas—the sort being worn to red carpet affairs—are not all that we’re after. Instead, we’re fairly certain a scour through the social media feeds of the hottest celebrity names will reveal their not-so-hidden predilection to a matching sleep set or two, especially when they’re running on island time.
Kendall Jenner, for one, has Instagrammed candid captures of herself wearing a set from Leset, whilst rousing from her slumber. Meanwhile, during the SBS Gayo Daejeon 2024 last year, K-pop juggernaut G-Dragon was spotted sauntering around his hotel in a full set from South Korean label Snappy Cuddle, which included a plush long robe to stay warm in. And most recently? Jeon Somi has even done her grocery runs in a striped pajama set, accessorising with some winter boots and a bonnet knit headpiece.
Whilst luxurious sleep sets might often translate to silk pajamas for most, the list of alternative nighttime options actually runs the gamut. From breathable cotton ensembles to dressier designs that are perfect for a slumber party with the girls, here’s Vogue Singapore’s edit of luxury sleepwear brands to score yourself a sleep set you can wear all day—from the sheets to the streets.
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Lunya
A swift slumber lies ahead. Soft and washable silk sets exquisitely designed for all times of the day, be it bias silk dresses and wide leg pants to sleep robes and even silk scrunchies—all so you can luxuriate in style whilst enjoying your bedroom hours.
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Snappy Cuddle
If some of the biggest names in K-pop approve, then so do we. The effervescent South Korean brand carries a wide range of cotton pajama sets and sumptuous robes that anyone would easily adore, with ecstatic patterns ranging from candy stripes to botanical prints. Its famous following includes Suzy, G-Dragon and the girls of IVE.
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Olivia Van Halle
If it’s a look to cop—and yes, we mean even for the red carpet—then perhaps nothing can beat the luxury afforded by Olivia Van Halle. The namesake designer had first dreamt up the brand with the intention of creating loungewear that spares no effort in designing refined and sophisticated pieces to lounge and rest in. Sure enough, it’s been worn by a fleet of A-list names, from Nicole Kidman and Gwyneth Paltrow to Elizabeth Olsen and Phoebe Dynevor.
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Ocean blue pajamas in velvet, $1,500
Available at Olivia Van Halle.
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Eberjey
Cosy Tencel sets. Plush robes. Lace camis. Then there are the equally fancy pajama options for the men, or colourful offerings for the little ones. Eberjey knows their way around the sartorial tune of a bedroom, and can be counted on for its timeless classics and comfort-driven styles.
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Sleeper
Effortless luxury. Ukrainian label Sleeper’s got an eye for feminine wonder; with its gorgeous silk ensembles and embellished designs—like that viral feather-trimmed set which gained traction during the Barbie press tour after being worn by Margot Robbie. Guaranteed, you’ll be able to wear these fun sets to any slumber party and beyond.
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Miss Cat belted set with detachable feathers, $805
Available at Sleeper.
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Bells and Birds
Homegrown and customisable; what’s not to love? Bells and Birds knows exactly what a woman wants, and boasts a veritable range of sleepwear, ranging from cami sets to mulberry silk pajamas and elegant slips. Bonus points for the option to customise a piece—be it as a gift for your partner or if you want something that’s perfectly fitted to your body type.
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Lake
Nothing beats casual comfort. At Lake, that ethos is communicated all throughout its offerings, be it its relaxed tank sets or striped cotton tees. It’s a brand that keeps the whole family in mind, be it pajamas for the men or matching sets for the kids. The perfect PJs do exist, indeed.
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Piyama
Gather the bridal party, this is your one-stop shop for gifting options that feel feminine and fuss-free at the same time. Think frilly two-pieces and vibrant lounge sets crafted with the sun and sea in mind.
