It is indeed what’s on the inside that counts—just ask the folks behind some of the most popular lingerie labels in Singapore. Here, we round up five homegrown brands that offer up style, comfort and more.
Perk by Kate
As far as local apparel institutions go, lingerie label Perk by Kate has made an everlasting name for itself. First established in 2012 by founder Kate Low, the brand was conceptualised out of the need to bridge the gap between flattering and comfortable, with women of all figures and sizes in mind.
Today, it carries a range of styles from delicate lace bralettes to silk chemises and camisoles. The brick and mortar store has also introduced a selection of beauty and homeware products and consists of a collaborative event venue open for use for workshops aimed at uplifting women.
Ashley Summer Co
If you need a comfortable, easy-to-pair lace lingerie set, Ashley Summer Co is your best bet. The homegrown label has quickly become synonymous for its intricate-meets-stylish two-piece lace options from signature push up bralettes to alterable padded options that come in a range of hues, from sultry burgundy to soft greys.
If you’re not quite sure where to start, it also offers up an easy-to-use 60-second quiz that takes the user through bra fit, size and comfort levels to better gauge where you should be starting over (and right, this time) on your intimate-wear journey.
Our Bralette Club
Comfortable, size-inclusive and friendly for beginners, lingerie brand Our Bralette Club is defying societal preconceptions of what underwear should feel or look like. Why bralettes? The brand touts it as the “less intimidating version of bra”.
With ease at its forefront, customers can choose from a range of padded bodysuits, as well as active and padded bralettes. The label also has a recycling initiative that calls for the donation of old bras—from any brand—that will allow from them to be reused or donated accordingly.
Susy + Bae
If pretty, dainty lingerie and loungewear is what you’re after, Susy + Bae is the label to check out. Known for their handmade lace separates, the brand’s selection is for those looking to go all out on frills and femininity.
Choose from a selection of silk pyjama sets, robes and bustiers. And for that second-skin feel? The brand offers an in-store fitting experience for custom-made loungewear that’ll have you feeling that extra bit special.
Fashion meets function with sleek-meets-edgy lingerie brand, Naked and Unbound. The label’s offerings aren’t your typical intimate wear fare. Expect a sultry mix of chic bralettes, satin tops with plunging necklines and slip dresses.
For those in the market for something that can be worn both out and in the comfort of your own home, the brand’s pieces are known to work both ways, topped off with detailing such as rose motifs, straps and a neutral colour palette.