In recent years, there have been encouraging signs of the fashion world not just accepting, but also appreciating all body types and sizes. While we still have a long way to go, here are eight brands leading the body positivity movement that are looking to revitalise your wardrobe.
Work-from-home loungewear: Eileen Fisher
Eileen Fisher is the queen of chic but comfortable separates. Its wardrobe staples come in muted tones and clean-cut silhouettes—perfect for lazing around in but still camera-appropriate. In short: the ideal work-from-home outfit. Made of organic linen and cotton, the clothes drape comfortably against the body and allow for true freedom of movement. The best part: they come in sizes XXS to 3XL. There’s a reason why the label has been included on the Seal of Approval lists for both plus-size and petite fashion.
Hot-girl-summer swimwear: Bruna Malucelli
Get ready for a hot girl summer with a wide range of body-inclusive swimwear from Brazilian brand Bruna Malucelli. Known for her kitschy prints and fun embroidery, the designer behind the eponymous label says: “Put your confidence on first. Then your swimwear.” Gone are the days when plus-sized women were made to feel like they have to cover up at the beach or at the pool. Now, it’s all about flaunting what you’ve got with eye-catching bikinis and one-pieces bedazzled with the likes of adorable pom-poms. Running from XS to 4XL, the garments are made of bouclé with elastane—a rarely used fabric in the swimwear industry.
Workplace power suit: Veronica Beard
Veronica Beard carries everything from whimsical dresses to batik-print tops. But its signature item is also the brand’s first-ever piece: the Dickey Jacket. Even today, the brand is most famous for its blazers—classic pieces reimagined with sleek, feminine tailoring that have been seen on everyone from Jennifer Lopez to Awkwafina since 2010. Pair one with a pair of Veronica Beard pants or skirt to redefine what “power suit” means. The brand now works with plus-size expert Kedic to expand the sizing range of most of its offerings from 00 to 24.
Feel-good lingerie: Savage x Fenty
You are not just what you wear on the streets, but also what you wear in between the sheets. Feel your most comfortable and confident in the bedroom with lingerie from Savage x Fenty. When Rihanna first debuted this line, it was seen as a revolutionary move towards more body inclusivity in the fashion industry. The glamorous underwear, bodysuits and other sleepwear run from sizes XS to 3XL, while bras go up to 42H. In another groundbreaking move, the brand debuted a body-positive collection for males last year, which includes plus-size options for underwear and pyjamas.
Jeanius denim: Good American
Jeans are a wardrobe essential, so don’t underestimate the power of a good pair and how confident they can make you feel. Good American, co-founded by Khloe Kardashian and Emma Grede, offers a wide range of clothing but is best known for its jeans, which run from sizes 00 to 24. On the website, every pair of jeans is modelled by three people on different points of the size spectrum, so that buyers can get the most comprehensive picture of what the fit is like. The brand’s founders describe their denim best with the following declaration: “Your curves are our cause.”
High-fashion glam: Erdem
Although heartening strides have been made in making the fashion industry more body-positive, those have largely been limited to the commercial fashion market. Unfortunately, most high fashion brands still carry only a limited range of sizes, with larger sizes offered only to bespoke clients. However, some luxury labels are choosing to break the mould, and leading the pack is British brand, Erdem. Known for its dreamy, cottagecore aesthetic, Erdem has launched an inclusive sizing line that runs from 02 to 16.
Everyday fits: Reformation
A common critique labeled at sustainable clothing brands is that they don’t cater to a wide range of sizes, mostly due to practical business concerns. However, cult label Reformation aims to plug this gap in everyday fashion. It has taken an important step towards that goal by setting up “Extended Sizes” and “Petites” lines. Reformation’s trendy wardrobe separates and slinky dresses are now available in sizes 0P to 24. Casual dressing just got a lot more exciting.
Break a sweat: Girlfriend Collective
Athleisure from Girlfriend Collective just ticks all our boxes. Environmentally friendly? Check—all their products are made from recycled materials. Ethically produced? Check—everything’s made in factories that provide safe conditions and fair wages. And even better—the body inclusivity of its activewear, which perfectly embodies the brand’s “All are welcome” mission. Offering just about every sports apparel you will possibly need, Girlfriend Collective uses a unique numerical sizing system that caters to a wide range of body types so everyone can find their ideal fit.
