It’s silent, and all you can hear is the repeated echo of your nervous heartbeat. It’s the final second, and you make the final basket. Immediately, the silence transforms into a wave of cheers from the stands and you are engulfed in the arms of your teammates. As confetti consumes the floor, you remain at the height of happiness. This moment is precisely what the launch of Boss x Russell Athletic captures.
With a team consisting of Ashley Graham, Bella Hadid, Precious Lee, Lucky Blue Smith, Keith Powers, and more, Boss x Russell Athletic aims to create a fun and fresh collection which encapsulates the spirit of teamwork. With a line made to suit all genders and a new TikTok challenge, #BOSSUpYourGame, they are doing just that. Look out for ensembles dabbled in pink, blue, and white, a brand new retro logo, and a creative combination of blazers and hoodies.
The idea for the TikTok challenge stemmed from the teaser phase of the social campaign on Instagram, starring NBA star Dennis Schröder. It encourages creators to use the signature BOSS Athletic pink basketball to display their skills. A culmination of athleticism, technology and unity, Boss x Russell Athletic represents the road to the future.
Boss x Russell Athletic collection is available at selected Boss stores in Singapore on 22 April 2021.