Asian designers are taking the fashion world by storm. Underscored by the rising popularity of rising designers from countries like Vietnam and Korea, the style avenue is no longer dominated by a single aesthetic. Bursting with culture and myriad designs, the regional fashion landscape is a melting pot of rich tapestry of tradition and innovation. From the revered icons who’ve redefined luxury to the emerging talents pushing boundaries, Asian fashion is captivating the global audience.
In that same vein, the stage is widening to embrace the eclectic medley of Thai design. We all know Thailand for being street food heaven and home to some of the biggest names like K-pop megastar Lisa and Thai actor Bright Vachirawit, but beyond that is a vibrant world of designer brands that offers unique pieces blending modern sensibilities with a touch of Thai heritage. Whether you seek timeless elegance from names like Janesuda or Aimer, playful femininity from Sretsis or Stolen Stores, or statement bags from the world-renowned Boyy, Thailand’s fashion scene is a treasure trove waiting to be explored. With a focus on high-quality materials and exquisite craftsmanship, these brands cater to the modern style savant seeking to add a touch of exotic flair to their wardrobe.
Having captured the attention of global fashion icons such as Blackpink’s Jennie and Lisa, and Thai superstar Davika Hoorne, these brands showcase the unique appeal of Thai fashion on the world stage. Below, Vogue Singapore curates 9 exceptional Thai designer brands that are redefining the fashion scene with their unique aesthetics and compelling narratives, so delve into the world of Thai designers and discover your next sartorial statement piece.
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Landmeé
Reminiscent of a bygone era, Landmeé is a brand reimagined for the contemporary woman. Founded in 2002 by Netdaw Vattanasimakon, the brand’s fanbase not only includes local fashion mavens but also celebrities like Blackpink’s Lisa and Thai actress Tontawan Tantivejakul. Landmeé’s pieces are laced with the romanticism of the 1970s bohemian spirit, infused with a modern twist. Think flowing silhouettes that flatter the figure, intricate details woven with lace and ribbon, and high-quality fabrics that drape beautifully.
Shop Landmeé.
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Stolen Stores
Creating pieces that are both sophisticated and edgy, Stolen Stores takes a rebellious approach to high-end fashion. The brand offers avant-garde and contemporary fashion that challenges traditional norms. Stolen Stores is known for its daring designs and unique silhouettes, catering to those who seek to make a bold statement with their wardrobe—as proven by Thai actress and fashion darling Davika. Offering designs that often blend art and fashion, it takes a rebellious approach to high-end fashion, creating pieces that are both sophisticated and edgy.
Shop Stolen Stores.
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Kloset
A personification of whimsy meets sophistication, Kloset is known for fusing contemporary chic with playful elements. With a loyal following both locally and internationally, the brand captures the essence of modern femininity through vibrant prints, intricate embellishments, and innovative silhouettes. Each piece exudes a sense of joy and individuality, underscored by their latest spring/summer 2024 collection that captures the elegance of architecture with a quirky twist.
Shop Kloset.
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Stretsis
Not just your average clothing line, Stretsis is a quaint escape for the modern dreamer. Sretsis, which translates to ‘sisters’ spelled backwards, was founded by three visionary sisters. Personally adored by It girls Jennie and Lisa, the brand draws inspiration from their shared love for vintage finds. Think reimagined classics with a playful spin–cue whimsical prints adorning luxurious fabrics, and silhouettes that dance between romantic femininity and a touch of rebellion. It’s storytelling through design, and an invitation to embrace your inner fashion fairy.
Shop Stretsis.
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TandT
Drawing inspiration from the buzzy city of Bangkok, designer Thanawut Thanasarnvimon empowers women to embrace their individuality with every thread. TandT fuses the edgy energy of streetwear with the meticulous craftsmanship of semi-couture. The result? Statement pieces designed for the confident, urban woman who isn’t afraid to turn heads. With silhouettes that can also be styled with basics, TandT offers limited-edition collections, ensuring each garment is as unique as the woman who wears it.
Shop TandT.
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Janesuda
An eponymous label founded by actress-turned-designer Janesuda Parnto, Janesuda is celebrated for its chic, sophisticated pieces that effortlessly blend comfort and elegance. Imagine comfortable yet chic staples that seamlessly transition from day to night, the brand focuses on high-quality materials and meticulous craftsmanship, offering classics that exude understated glamour. Janesuda caters to the woman seeking effortless style with a touch of luxury, offering a range of seasonal collections featuring everything from casual sundresses to formal evening wear.
Shop Janesuda.
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Aimer
A conscious label that is known for their casual and versatile designs, Aimer specialises in minimalistic and elegant silhouettes that cater to the modern woman. Think sartorial pieces infused with a more laid-back vibe. Aimer’s collections aim to elevate the everyday essentials, and are perfect for both casual and formal occasions, their commitment to sustainability and ethical production practices adding on an extra layer of appeal to their stylish offerings.
Shop Aimer.
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Blackdog
Blackdog embodies the essence of urban cool with its blend of streetwear and high fashion. Known for its bold prints, eclectic designs, and vibrant colours, the brand merges contemporary urban style with cultural elements. Comfort is another priority with Blackdog—with silhouettes often utilising flexible, stretchy fabrics, complete with unexpected details that add a touch of personality. Their collections feature everything from graphic tees to statement skirts and playful dresses–all designed for the fashion-conscious individual seeking a wardrobe that reflects their unique personality. Founded in 2015, this brand embraces a distinctive and unconventional aesthetic, making it a definite standout in the Thai fashion industry.
Shop Blackdog.
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Boyy
A quirky upgrade from your usual arm candy, Boyy isn’t your typical luxury handbag brand. Founded by the American-Thai design duo Jesse Dorsey and Wannasiri Kongman, the brand carves a niche in the luxury market with its androgynous and edgy aesthetic. The brand name itself reflects this philosophy, a playful twist on the word ‘boy’. Think structured silhouettes with unexpected details like oversized buckles, exotic leathers juxtaposed with smooth calfskin, and a colour palette that ranges from classic black to bold pops of colour. It is no wonder the brand has become a cult favourite that is loved by both fashion aficionados and celebrities alike.
Shop Boyy.
