The expansive NFT realm is welcoming a new addition to their ranks. That is, Supergucci; a collaborative effort between the Italian fashion house and Superplastic. The corporation is widely recognised for its work with animated celebrities, limited-edition vinyl toys and digital collectibles; an established portfolio regarded as a tour de force amongst many circles.
Touted as an “ultra-limited” series, Supergucci comprises a multi-pronged approach to be released in three parts. The first drop on 1 February includes ten different exclusive NFTs that pay homage to Gucci’s storied archive. Think signature patterns, icons, and motifs—all of which has been revamped to incorporate the vision of Superplastic’s synthetic celebrities and artists. In this case, they are Janky & Guggimon; virtual “humans” created by Superplastic that have already garnered a robust social media following. Said launch is also accompanied by ceramic sculptures handmade in Italy and co-designed by Gucci and Superplastic.
“Our collaboration with Superplastic dates back to 2020 when we launched the Gucci Sneaker Garage project in occasion of which we dressed Superplastic’s virtual characters with the Gucci Virtual 25 sneakers,” the brand states. “This project therefore represents the natural development of our relationship with this partner that allows us to experiment with Gucci’s codes through new forms of creativity. ”
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It doesn’t stop there. Supergucci allows the metaverse to come into play, too, where users will be able to accompany Janky & Guggimon to the Gucci Vault, an online concept store conceived from the vision of Gucci’s creative director, Alessandro Michele. The Vault will also be releasing restored, reconditioned vintage Gucci pieces in commemoration of their latest juncture; works hand-picked by Michele and archivists of the House. There has been no word yet as to what the other two drops will entail. Watch this space—and the relevant social accounts—for more details.
SuperGucci will be available on February 1 via Superplastic.co and will be accessible through vault.gucci.com.
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Drops from the Gucci Vault
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Drops from the Gucci Vault
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