Roger Vivier has always understood the power of a statement accessory. Few houses have built such a recognisable visual vocabulary from a single element: the crystal buckle, a motif so closely associated with the maison that it remains instantly legible nearly nine decades after its creation. Tracing back to the maison’s conception in 1937, Monsieur Vivier invented heel shapes that changed the silhouette of fashion permanently and dressed the feet of Marlene Dietrich, Catherine Deneuve and Queen Elizabeth II. Under creative director Gherardo Felloni, who joined the house in 2018, that philosophy has expanded beyond footwear into bags, jewellery and gilets—a broadening of the Roger Vivier universe that has not diluted its identity so much as given it more surfaces to work on.
It is that quality—joyful, decorative and historically fluent—that makes Yeji such a considered choice for the house’s pre-fall 2026 campaign. As an artiste accustomed to the choreography of a stage, the Itzy member and Roger Vivier global brand ambassador has the kind of presence that understands how to carry a stage as much as how to wear a garment. Photographed by Felloni within the salons of Maison Vivier in Paris, Yeji moves through an environment that feels less like a backdrop and more like an extension of the house’s creative process. Surrounded by books, polaroids and archival references, she appears immersed in the world that informs the collection itself. The campaign’s moments of spontaneity—from reclining among mood boards to a playful game of Twister with white bunnies—capture the lighter side of Roger Vivier: a house where extraordinary craftsmanship has never meant taking fashion too seriously.
The collection itself centres on the Belle Vivier slingback, the house’s most enduring silhouette. This season it arrives in colour-block suede—sage, warm beige, dusty pink—a palette that reads as autumn refracted through a Parisian lens—paired with the Belle Vivier hobo bag in matching suede. The New Ranger loafer introduces a more grounded register: low squared heel, miniature efflorescence crystal buckle, the house’s decorative language distilled to its smallest expression without losing its legibility. The Viv’ in the City pump, slender-heeled and covered-buckle-detailed, completes the range at its most restrained end. Three distinct moods—relaxed, everyday, delicate—all unmistakably from the same house.
The campaign arrives at a significant moment for Roger Vivier in Singapore. The maison has just opened its new flagship boutique at Takashimaya Shopping Centre—the first in the region to carry the refined store concept that also defines the recently inaugurated Paris flagship on rue du Faubourg Saint-Honoré, reaffirming a presence in Singapore that dates to 2013. To mark the opening, the maison produced four Pièce Unique bags available exclusively at the Singapore boutique, each one a hand-crafted response to the city’s own visual identity.
The first, in mint satin, is worked across the surface in iridescent sequins—miniature florals in blush, white and marigold, punctuated by emerald and teal crystal beads that reference tropical foliage catching light. A mint satin design is transformed with iridescent sequins into miniature florals in blush, white and marigold, punctuated by emerald and teal crystal beads that evoke tropical foliage catching the light. Elsewhere, a lilac silhouette centres on a silk-organza bloom—a delicate reference to the Vanda Miss Joaquim, Singapore’s national flower—while a crimson velvet version, embroidered with natural stones and feathers, its surface shifting with movement in a way that mirrors the energy of the city it references. The final piece takes a more understated approach, with layered ivory sequins recalling the texture and shimmer of the Merlion’s scales.
Each piece is unified by the torchon handle—three brass chains, each over three metres in length, hand-wrapped around a tubular base in a process that exceeds seven hours per bag. Finished with a crystal-flower buckle inspired by antique jewellery techniques, each piece sits somewhere between accessory and sculptural object—a reflection of Roger Vivier’s enduring fascination with transforming craftsmanship into art.
Together, the pre-fall 2026 campaign and Singapore boutique opening underline a defining quality of Roger Vivier: its ability to treat heritage not as a fixed point, but as a material to be continuously reinterpreted. From Yeji’s playful presence in Maison Vivier’s Paris salons to the hand-crafted Pièce Unique bags created for Singapore, the house’s language of craftsmanship remains recognisable precisely because it continues to evolve.
