Nothing’s about to stop ITZY from an explosive comeback. They’re untouchable, and the K-pop girl group proves it with a sleek entrance into 2024—high-octane efforts culminating in their first full-length album since 2021’s Crazy In Love, titled Born To Be. Although they usually operate as five, Lia’s previous announcement of her temporary hiatus due to health reasons have left Ryujin, Yeji, Yuna and Chaeryeong to helm the return all on their own. Despite working outside of their modus operandi, it’s unmistakable that they’ve emerged triumphant in leaning into the strengths of the quartet that remains.
Prior to the album release, ITZY spent weeks delivering a cornucopia of diverse solo tracks and riveting pre-releases, each one with its own music video to beat. But the group knew to save its coup de maître for the finale—its last act being the album’s leading track: ‘Untouchable’. Tune-wise, it has got all the workings of what a powerful K-pop title should be; filled with extremely addictive refrains and an electrifying groove that’ll have you anticipating its dance-worthy drop. Yet it wouldn’t be an ITZY entry without the group’s magnetic on-screen energy, most acutely gleaned from the sharp, hard-hitting choreography, which the four remaining members ace with chilling ease in its accompanying music video.
With ‘Untouchable’, it’s clear they’ve returned to their roots of irresistible club bangers, only it’s being served with a more mature side to ITZY’s impossibly cool girl brand. From slick dance moves to their subversive, edgy ensembles in the MV, it’s an arresting visual package we simply can’t get enough of. Of course, it’s bolstered by a swarm of audacious hair and make-up moments that amp up on the drama: think catty eye make-up looks, envy-worthy manes and bleached brows meant to match their freshly-dyed tresses. We’re certain the beauty department was demanding our attention, and to that end, we’ve rounded up the best of the lot from ITZY’s ‘Untouchable’ MV, below.
1 / 7
No better way to raise the curtains on the dynamic music video than with Yeji’s fierce gaze—emboldened by a bold liner, a shimmered-up aegyo sal and one high-gloss pout. On the hair front, ITZY’s leader’s creaseless tresses are twisted into an updo—the coral-red hue used as the baseline for her bleached brows.
2 / 7
Owning her scars
It’s a seemingly candy-hued world for Ryujin, who’s tonal make-up is a perfect colour match to her strawberry blonde mane. In dustings of pink around her peepers and lips, she oozes with cool girl energy as it is all mired against the scratches down her left eye.
3 / 7
Chaeryeong’s solo segments see her donning a deconstructed denim dress—and her powdery blue liner makes for a killer match to it.
4 / 7
Devil's in the details
What can we say? From her frizzy red mane to those slivers of glitter lining her peepers and that welcome flush of blush, there’s not a single misstep in Yuna’s beauty delivery. Not to mention, those crystalline jewels embellishing her forehead.
5 / 7
On the prowl
That cat-eye flick? Check. An eyeshadow inspired after the cosmos? Check. A deliciously glossy pout? Check. Oh, and don’t forget Yeji’s perfectly manicured mane—to look like she just came out of the shower and yet there’s already a stray of hair gone loose.
6 / 7
As if the avant-garde neckpiece wasn’t enough, Ryujin’s rap verse is completed by a barely-there dotting of metallic blue on her inner corners—tying in her dystopian accessories altogether.
7 / 7
Behind the shadows
In glistening swathes of eyeshadow, kohl-rimmed peepers and a gothic manicure to beat, Yuna is the epitome of every dark fantasy’s witch queen, upon ascent to their throne.