Are the days of food-inspired microtrends well and truly behind us? All signs point to yes—though an exception has surfaced as of late. Much like tomato girl blush and black cherry lips, strawberry milk is an aesthetic that is centred upon a specific colour hue. Think a pale, milky pink that works as an eyeshadow, blush and even a lipstick; a shade that is versatile enough to be worn across various skin tones all while granting a brightening and enlivening effect to complexions. Unlike 2023’s viral strawberry make-up trend, however, the strawberry milk movement comprises a different focus, where its finish is just as important as its colour. As gleaned from its name, the look demands a dewy base that is complemented by a beautiful wash of cool-toned pink, all of which is carefully sealed in place with copious helpings of make-up setting spray. The overall effect is one that is more subtle in nature, fitting neatly within long-established K-Beauty and C-Beauty codes.
Should your interest be piqued, we say look no further than Vogue Singapore’s trusty curation of products to help you achieve said aesthetic. From creamy stick blushes to eyeshadows that deliver on a soft, dreamy tint, here’s everything you need to ace the strawberry milk make-up look.
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Lilybyred Luv Beam Cheek Balm in #18 Milky Strawberry
If there is one product that singularly captures the essence of the strawberry milk trend, it is this bad boy from Lilybyred. A recent expansion of the brand’s cult-favourite blush range birthed this milky, lilac-pink hue that blends like a dream, drying down quickly enough to give a soft-focus finish that doesn’t appear greasy even after hours of use. Put it atop a dewy base—courtesy of your favourite cushion foundation—and watch it illuminate your skin entirely.
Lilybyred Luv Beam Cheek Balm in #18 Milky Strawberry, $9.89, available at Olive Young.
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Dior Addict in 212 Tutu
Touted as a gloss that grants “sensational shine” and “unparalleled luminosity”, the Dior Addict in 212 Tutu ticks off all the boxes for consumers looking to hop onto this make-up trend. Its formidable nourishing and hydrating properties are simply the cherry on top, where it helps soothe puckers while also imbuing it with colour.
Dior Addict in 212 Tutu, $66, available at Dior
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Joocyee Liquid Blush in L01 Milk Pink
Boasting staying power like no other, it’s safe to say that just a tiny dollop of the formidable Joocyee Liquid Blush in L01 Milk Pink is enough to last you the entire day. Its virtually weightless finish also makes it a cult-favourite amongst individuals with oilier complexions, where it is proven to cling on even in Singapore’s relentlessly humid climate.
Joocyee Liquid Blush in L01 Milk Pink, $19.90, available at Jooycee
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Alternative Stereo Lip Potion in #6 Strawberry Banana
Enhancing your pout is made easy with this high-shine gloss from Alternative Stereo. Not only can it be worn on its own, it can also be worn over matte formulas to add a delicate pink touch to deeper shades. For the full strawberry milk effect, however, it is recommended you refrain from mixing it up and stick to applying it over a bare kisser.
Alternative Stereo Lip Potion in #6 Strawberry Banana, $17.65, available at Olive Young
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Wakemake Shaking Blur Cheek in 02 Plush
Make-up novices are sure to appreciate the sheer texture of the Wakemake Shaking Blur Cheek in 02 Plush, which definitely makes it easier to control in comparison to more pigment-packed powder and cream type blushes. Another plus point: its rounded, tipped applicator which comes encased within the pot itself. This means that not only is it close to impossible for your blush to look OTT, but touch-up opportunities are also readily available even while you’re on-the-go. Wins all around, we say.
Wakemake Shaking Blur Cheek in 02 Plush, $13.45, available at Olive Young
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Rose Hermès Rosy Lip Gloss Enhancer in 27 Rose Confetti
If you’re still on the fence when it comes to this trend, dip your toes into it with this forgiving lip topper that adds just the right amount of colour and volume. The inclusion of white mulberry extract as well as raspberry seed oil means a healthy, supple pout is pretty much guaranteed with sustained use.
Rose Hermès Rosy Lip Gloss Enhancer in 27 Rose Confetti, $122, available at Hermès
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Flower Knows The Sweetie Bear Collection 6-Colour Make-Up Palette in #02 Strawberry Milk
Right what it says on the tin. With this baby, you get two matte pink eyeshadows; two glittery and chrome-finish variants; and an off-white as well as an earthy brown hue to tie everything together. Dubbed by make-up mavens as a “no-brainer” to use, these shades are developed to come together seamlessly—no matter how you put them together—for a sweet, radiant look.
Flower Knows The Sweetie Bear Collection 6-Colour Make-Up Palette in #02 Strawberry Milk, $39.50, available at the Flower Knows Shopee store
