To the uninitiated, the vernacular endorsed by the beauty industry can feel impossible to grasp. The vocabulary is hyper-specific and context-driven, encompassing terms such as bunny tongue lip gloss and cry baby make-up—a fusion of seemingly disparate terms used to describe a particular hairstyle or eyeshadow look. This phenomenon is likely exacerbated by the recent slew of terminology that has entered the #BeautyTok space: a dizzying array of food-related phrases that sound like they’ve leapt straight off a fresh produce aisle. Everything from glossy, shellacked pouts to deep brown talons have undergone an edible rebrand, acquiring monikers such as tanghulu lips, hot chocolate manicures and cinnamon cookie butter strands. This does, however, beg the question: which food-centric trends are merely fads and what are the ones that are here to stay?
From strawberry girl make-up to glazed donut skin, Vogue Singapore presents a curation of the best food-themed #BeautyTok aesthetics to stay on top of. What’s more, we have also compiled a stellar selection of products needed to achieve each look. Think stunning bubblegum coloured blushes in budge-proof formulas, pigmented lip pencils in decadent shades of cocoa and chocolate brown, highly-hydrating moisturisers, and more. Credit cards at the ready, and get to shopping, stat.
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Strawberry girl make-up
The crux of strawberry girl make-up lies in blush. Think prominent bubblegum pink hues applied in a dewy wash over cheeks, paired with dabs of concealer and a scattering of faux freckles.
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Cherry cola lips
This trend pays homage to the rich, decadent hues of a cherry cola soda. To achieve the look, simply fill in your entire kisser with a burgundy, brown or nude lip pencil, and apply a red lip gloss over. the end result: a just-bitten, deliciously luscious pout that is sure to inspire double takes.
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Glazed doughnut skin
Popularised by Instagram it girl Hailey Bieber, the perfectly smooth, glazed complexion that serves as the foundation of this look involves a heavy-duty hydrating routine: serum, moisturiser and a face oil.
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Latte make-up
This monochromatic look amalgamates various shades of brown to accentuate the lids, lips and cheeks. Think a bronzed, post-vacation glow that adds depth and definition to the visage.
