You can always rely on Stolen Stores to capture the essence of the cool girl aesthetic. In a landscape often dominated by safe sartorial choices, there occasionally emerges a voice so unabashedly distinct, it catches the attention of not only those with a strong discernment for style, but some massive names in entertainment too.
Fashion favourites Ariana Grande, Lalisa Manobal, Sabrina Carpenter and Elsa Hosk have all sported the label with enthusiasm. What truly sets Stolen Stores apart and why it resonates so profoundly with the current cultural zeitgeist, is its unyielding commitment to authenticity and unmistakable femininity. It is this unapologetic style, creative reverence and a profound appreciation for the subtle exchange of texture and form that makes Stolen Stores stand out.
Heart motifs, delicate flowers, ruffles, pleats, sheer layering and cutouts replace the quiet confidence of minimalism in favour of flair. Founded in 2019 as a direct-to-consumer womenswear label, the fashion house accommodates distinctive brands like Stolen Studios, Onarin and SISI Studios under its helm–or as they aptly put it–their partners-in-crime. Capsule collections that embody Thailand’s rich heritage of artisanal crafts with a distinctly contemporary sensibility are regularly dropped.
Bangkok’s vibrant fashion narrative is expressing new stories, with Stolen Stores being a testament to the sophisticated evolution of Thai design, a harmonious blend of traditionally beautiful craftsmanship and a modern wardrobe. Designs are not only handcrafted in the in-house atelier, but Stolen Stores also holds space for meaningful initiatives too. They support the fabric artists of Akha Women from Northern Thailand selling their vibrant ornaments and the works of Thai artists like Pim Permpoolsombat that adorn their new showroom in Ploenchit.
Vogue Singapore stole some time with the visionaries behind the brand, co-founder and sisters Khun Por and Khun Onarin and Khun Pakin from the management team to find out what makes the brand criminally good.
In an industry propelled by mass manufacturing, there’s a bespoke feel to Stolen Stores’ pieces. What does “unique” mean to Stolen Stores and how do you maintain a sense of exclusivity?
Khun Pakin: At Stolen Stores, uniqueness begins with how we work. We don’t outsource vision, we build it together. From design to drape, there’s constant dialogue between our creatives and artisans. From day one, we’ve kept things in-house, shaping the brand around our atelier—a craft-led path that’s more rigorous, and less travelled in today’s fast-paced world.
Khun Por: Our team is multi-generational, with diverse perspectives, and we often learn just as much from our pattern-makers and seamstresses as they do from us. That shared process, that constant back-and-forth, is what makes each piece feel distinctive. The only way to stay exclusive is to stay close to what makes us real: craft, care, and a team that pushes each other to go deeper.
What message do you hope a Stolen Store customer conveys when she steps out in one of your creations?
Khun Por: We always say she’s connecting with her undiscovered originality. When she steps into a Stolen piece, there’s often that spark. “I didn’t know I could pull this off.” or “I didn’t know I had this side of me.” That’s the magic we try to create as a team, something that invites the wearer to see herself differently. It’s not about dressing up, it’s about discovering a part of yourself that was always there, just waiting for the right piece to bring it forward.
Khun Onarin: Feminine energy has always been part of our language, but it’s also evolving. We’re excited by all the new stories and categories our team is exploring. There’s so much more to come.
How do you think Stolen Stores is contributing to Thailand’s voice in the international fashion world?
Khun Por: We’re proud to be from Thailand, even if it’s not always the first thing people notice, some locals included! We didn’t lead with it because we were just so focused on building great products and finding our rhythm. But now that people visit the showroom and see how we work, there’s a real pride in being part of this moment for Thai fashion. We’re proud of our roots, and proud to be building something new here, on our own terms.
Khun Onarin: Everything we do is made here in Thailand—with our hands, our hearts, and our team. Our team comes from different countries, cultures and backgrounds, but we all live here, and the way we work is shaped by this place. We never set out to represent anything. But over time, we’ve found ourselves part of something bigger, a creative movement rising from this region. Not just Thailand or Southeast Asia, but so many emerging corners of the world are offering fresh, original voices. Thailand is known for its creativity. We’re just one speck of what there is for the world to discover.
Why do you think it’s had the international traction it’s had? How were you able to cut through the saturation?
Khun Pakin: If there’s been any success, we believe it’s because we’ve stayed committed to the entire customer experience. No shortcuts. No distractions. Our team cares deeply about how things are made, how they get delivered, and how they make you feel. Even when we face pressure to move faster or deliver more, we return to that same question: is this worth putting out into the world? That consistency has helped build trust with our customers, and we never take that for granted.
“Everything we do is made here in Thailand—with our hands, our hearts, and our team.”
The online presence and direct-to-consumer model seem integral to Stolen Store’s success. How do you leverage digital platforms to build such a strong brand identity and connect directly with your global audience?
Khun Por: One thing we’ve always done is celebrate originality. Back in 2019, when Onarin had just returned from New York, we were making pieces and simply uploading them to Instagram. At the same time, we started noticing people around the world styling and photographing things in their own way. We saw that spark of originality and began resharing them. Before long, they were reaching out to us and asking to collaborate, to style, to shoot. There was never a grand strategy, we just wanted to connect. But that openness created a ripple effect. And suddenly, Stolen was popping up in places we’d never imagined.
How did you feel when Lisa donned your garments?
Khun Onarin: Por and I were on the plane, flying back to Bangkok from our hometown, Chumphon. As soon as we landed and the signal came back, our phones lit up with notifications. At first, we just saw a few posts of the same picture from different accounts—someone wearing our top from the back. Then we realised, ot was Lisa. Her fan clubs had posted it. We checked our records and saw she’d ordered it through our website, just like any other customer. We had no idea it was her. The whole team was overjoyed. It was one of those unforgettable moments that remind you exactly why you do what you do.
Why hasn’t the traditional fashion calendar held much relevance to you up to this point? Why the preference for capsule collections?
Khun Por: We started piece by piece, and capsules naturally became part of our team’s DNA. Each one is like a House—a focused exploration of a form, a fabric, or a technique we want to deepen. They’re not seasonal throwaways. In fact, some of our VIP customers would collect their favorite Houses across the seasons. This way of working has helped us stay nimble while building real depth to each technique. It’s how we began, and Stolen Studios will always carry that spirit.
Khun Onarin: Actually, as we grow, we think it is more and more relevant as we learn more about the global audience from different parts of the world with different needs and different weather unlike Thailand, where it’s hot and hotter! For ONARIN, it’s a little different. Those collections are more personal and story-driven, almost like journals. They tend to align more with seasons, but still leave space for evolution. Even so, we design together as a team, but each house brand has its own emotional rhythm and design philosophy.
Are there new silhouettes, material explorations, or even collaborations that excite you for the future?
Khun Onarin: Yes! We’re working on something very different for Onarin, not just in the clothes themselves, but even in the actual design process and design philosophy behind them. It’s very personal to me, but also meant to speak to anyone navigating change. It’s a journey that will unfold across two full collections. All I’ll say for now is: watch out for the spiral!
Khun Pakin: We’re entering phase two of our physical space completing what we call Stolen Sala. We’ll be the first fashion brand in Thailand with its own rooftop, and this garden café has been part of the dream since we first imagined a permanent home. Guests will arrive at a rooftop oasis complete with Thai-style pavilions, a garden courtyard, and hidden pockets of green. A spiral staircase then leads down into our showroom below, an intimate space with living rooms, closets, and secret corners to explore. No Partner-in-Crime’s homecoming is complete without good conversation, homely food, and a little something to sip. That’s the Stolen experience—coming home to friends, family, and unexpected connection.
If you look back to when you first started, what has been the biggest highlight of the brand’s story to date?
Khun Por: There isn’t one single highlight, but making it through those early years, especially during COVID, while still growing our team and staying true to our value meant a lot. Reinvesting in a physical space giving the brand a real home with strong foundations. That felt like a turning point. It gave us a place to anchor ourselves, a space to welcome people in, host our community, and say “we’re here to stay.”
You champion local artisans–can you tell us more about that and why it’s been so important to you?
Khun Pakin: Our brand has only ever been possible because of the people around us. From day one, we’ve collaborated with makers, artists, stylists, and storytellers. We live here, and it’s this creative community that continues to shape us, inspiring our team to craft and create in ways we never could alone. Now that we have our own space, we wanted it to reflect that same spirit. Every corner of the showroom has been touched by both Thai and international creatives—designers layering over each other’s ideas, reinterpreting, reshaping. The brief for Stolen Sala was simple: it should feel like home. A space where even a first-time collaborator could walk in and immediately make it theirs, just as much as ours. With guests from all over the world passing through our doors, we see the showroom not just as a fashion house, but as a living space. A place to share Thai creativity, hospitality, and culture. This intercultural and intergenerational creative exchange is what gave us a chance and what we believe will keep our brand growing.
Below, see Vogue Singapore’s curated list of standout picks to cop from the Thai label.
8 / 8
Ms. Tutu mini dress, $649
Available at Stolen Stores.
Stolen Stores items are available to shop globally online.
