For the uninitiated, Bangkok holds a certain chaos; riddled with busy streets, incessant honks and a smattering of street food vendors. But for anyone who’s a returning traveller to the Land of Smiles, the capital of Thailand holds so much more—of familiar warm vernacular, mouthwatering local fare and the promise of exciting fashion finds. Hence, the cycle repeats itself and soon enough, the city feels a lot like a second home.
It’s no secret that Thai designers have steadily gained a foothold in the fashion space. From household names like Janesuda to celebrity-approved labels like Landmeé and Stolen Stores, the offerings run the gamut. And the good thing about the sheer variety of it, also means there’s an accessibility tethered—whether it be designs that won’t break the bank or stockists that can be easily found in popular landmarks within Bangkok itself.
Take Aimer for example, a brand that revolves around elevated essentials—made with quality and timeless design that warrants a long shelf life in your wardrobe. The city’s multi-label stores are a treasure trove, as well, this much proven by It girl favourite Lofteyes. It’s a space where one should take their time; with plenty of smaller and emerging Thai fashion brands to discover and try on. Think unique pieces that adhere to the current fashion trends of the moment—mesh footwear, oval rings or layered cascading tops to be worn over jeans.
Below, see Vogue Singapore’s shortlist of the fashion pitstops to hit while in Bangkok.
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The Aimer Shop
Wardrobe essentials drive the design DNA here at Aimer, with everyday garments of a slouchy shirt, denim and simple tanks making up the product line. Accessible to both women and men, the minimalist capsules are easy to build upon or simply chic enough to slip on on its own.
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Pace Shoes
Tucked away in the residential area of Bangkok, lies the nondescript showroom that is Pace Shoes. While it mainly operates as an online store, in its ‘office’ is where you can try and touch the various clip-ons on the footwear. These detachable accessories are what make each slip-on so unique, in life-like blooms, feathers or metallic shells that can go on flat sandals or stiletto heels.
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Gongdid
Gongdid’s garments go by a simple, louche rule: pleats and more pleats. The result is a breezy collection of shirts, pants and dresses that vary in hues; of sandy neutrals and bright pastels. While lightweight enough to pack for a beach vacation, the brand’s forte lies in informal suiting—yes that includes the gents—with pleated suits that brim with ease and comfort.
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Lofteyes
Consider this the ultimate playground for fashion aficionados. This multi-label boutique carries some of Thailand’s most emerging designers, from quirky label Seirie Collective to the minimalist Thirty o Three, as well as jewellery brands that offer unique pieces like handcrafted chokers and sustainably made silver from sarr.rai.
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Matter Makes
A heavy dose of streetwear is applied at Matter Makes, with everyday wearable pieces that each inject a slight edge. Their outfits go from loud to the discreet—depending on your personal expression. But if we really had to pick? You can’t go wrong with sheer tops and eye-catching jeans that bear bowties at the cuffs.
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Tres Co
Another multi-label boutique that stocks the cutest trending designs, Tres Co has become easily another one of our fast favourites. Their outlet in Siam Square boasts a few levels to languidly explore and shop around, from preppy clothes to distinctive accessories.
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Pipatchara
A definitive household name, Pipatchara has gained a steady following not just for its textural pieces that feel a lot like wearable art but also for its make. Mostly inspired by traditional techniques of knotting and weaving, the brand is committed to ethical fashion and incorporates used water bottle lids in its construction, carefully crafted by locals.
