With great fashion comes great responsibility—and across the Spider-Man: Brand New Day press tour, Zendaya and Tom Holland have taken that mantle seriously while married, in love and dressed head-to-toe in Spider-Man’s own colour story. This was always going to be a tour with stakes. Not only does it mark the couple’s fourth Spider-Man film together, it is also their first public outing as husband and wife—their first joint red carpet appearance, in fact, since December 2021. The European leg has taken them from Madrid to Amsterdam, Berlin, London, Rome and finally Paris, with a premiere, a fan event and a photo call at nearly every stop, which in practice has meant several full outfit changes a day and very little room for error.
Naturally, Zendaya’s longtime stylist Law Roach treated the assignment with the seriousness of an origin story. From the dystopian armour of Dune to the tennis whites of Challengers, Roach has long used Zendaya’s press tours to extend a film’s universe into its wardrobe, and this one is no different—just considerably more web-slinging. Spiderweb motifs have shown up embroidered, beaded and crystallised across nearly every stop. Tiny jewelled spiders have crawled across earrings, ties and lapels. Even the colour story has stuck rigidly to the brief: black, blue and that unmistakable Spider-Man red, surfacing again and again no matter the city.
The references are folded into archival Versace, vintage Galliano, an Armani gown pulled from 1990—pieces that exist entirely on their own terms and simply happen to glow with the right kind of symbolism once you know to look for it. There has been Old Hollywood glamour in Madrid, a Louis Vuitton cruise look sourced straight from the front row in Amsterdam, collegiate dressing for a Berlin fan event, and in London, a vintage gown with a crystal web sprawled clean across the back. And then, there is the look that needed no archive research at all: a $35 vintage Spider-Man T-shirt, bought off eBay, worn as a dress in Paris.
Holland has had his own quietly consistent run alongside it. Where Zendaya’s looks read as elaborate set pieces, his have functioned more like supporting choreography—a Jacquemus blazer worn over a Spider-Man-red shirt in Madrid, a tan leather jacket and relaxed Prada separates for the Berlin fan event, a custom mahogany suit in Rome that matched his wife’s palette without ever competing with it. The detailing has been there too, just smaller: an embroidered spider hidden on a tie, a tie that matched her dress without anyone needing to point it out. It is coordinated dressing done with restraint, which has made Zendaya’s bigger archival moments land even harder by comparison. Together, it is exactly the kind of press tour you would expect from two people who have spent the better part of a decade explaining to the world what it means to be Spider-Man and MJ—on screen and, this time round, very deliberately off it too.
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Tom Holland in Balenciaga and Zendaya in vintage John Galliano
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Tom Holland in Balenciaga and Zendaya in vintage Versace
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Tom Holland in Prada and Zendaya in Coach
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Tom Holland in Balenciaga
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Tom Holland in Louis Vuitton and Zendaya in vintage Giorgio Armani
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Tom Holland in Prada and Zendaya in Christian Cowan
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Zendaya in an eBay shirt and Christian Louboutin pumps
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Tom Holland in Thom Browne and Zendaya in Louis Vuitton
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Tom Holland in Balenciaga
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