The pop star to make-up mogul route might be a path well-traveled in Hollywood, but the same can hardly be said for Asia. Unless, of course, you’re Jeon Somi. You might recognise the South-Korean soloist as one of the former contestants of established survival reality show, Produce 101. Or perhaps you’ve heard her chart-topping tunes, of which are frequently featured on TikTok and Instagram. Either way, it’s clear to see that the momentum from her discography alone is enough to propel her into worldwide recognition. So why the need to start her own label? For Somi, the answer lies in a single word: vigour. That is, the innate enthusiasm and undying zeal she harbours to pursue her passions.
And if there’s anything that Somi has a vested interest in, it’s beauty. This is evident in the looks she sports in both her day-to-day life and work; an assortment of experimental, audacious concepts that are keenly showcased via her make-up brand, Glyf, as well as in her body of work. See: the whimsical sword peeking through her mane in 2021’s ‘What You Waiting For’, as well as the hot pink eyeliner she dons in ‘Dumb Dumb.’
Things are no different in 2025, it seems—with Glyf’s latest blush drop spawning a series of campaign images where Somi rocks a gorgeously delicate flush alongside a fluorescent orange eyeshadow moment in her latest MV, ‘Ice Cream.’ Of course, that’s far from all. Below, a full countdown of the most unforgettable hair and make-up moments from the star herself. Be ready to get dazzled in 3, 2…
1 / 12
Panda eyes, but make it chic
Taking her cues right off the runway? Just what we expected from Somi. The K-Pop supernova creates the impression of dimensional, shadowy dark circles using a mix of contour and nude blush.
2 / 12
Up, up, and away
It’s a bun, it’s a pony, it’s… both? This sleek, sculptural hair look made a fitting debut at the Prada spring/summer 2025 shows.
3 / 12
Shaggy hair, don't care
This textural, layered cut serves as the perfect complement to Somi’s angular face, adding just the right amount of softness to her knife-sharp cheekbones.
4 / 12
Sparkle and shine
For an interesting take on eye glitter, do as Somi does by alternating subtle hints of sparkle with chunkier gems and jewels. A hint of gold along the inner corners further illuminates peepers and acts as the perfect finishing touch.
5 / 12
Blushing beauty
If blush blindness is an actual affliction, make sure not to tell Somi about it. This baby pink flush is all she needs to enliven her complexion.
6 / 12
Braids and bows
This fun twist on pigtails adds just the right amount of eccentricity to a bold, glammed-up look.
7 / 12
Blinged out
Not one for the faint of heart. These OTT crystal embellishments add just the right amount of flair to Somi’s girlish all-white ensemble.
8 / 12
Punk never dies
The contrast between shorter, spiked up strands paired with dainty braids makes for an unforgettable visual statement. Crimson red highlights are simply the cherry on top.
9 / 12
Ski bunny
It’s all in the details. The slight flush applied over Somi’s nose bridge only further amplifies this soft, glowing look, granting a natural effect that is reminiscent of skin that has been kissed lightly by the snow.
10 / 12
Mix and match
A maximalist at heart, indeed. Somi is living proof that summertime brights are best paired with equally as striking nail art.
11 / 12
Grin and bear with it
We love a good matchy matchy moment. Case in point: the union between Somi’s sky blue eyeliner and her aura nails.
12 / 12
Freckles abound
Somi is well aware that faux freckles add a much-needed lighthearted touch to intense, indie-sleaze style eyeliner.
