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As Singapore continues to push the fashion envelope and evolve into a hub of self-expression, there has been a steady influx of media platforms that have looked to document its cultural renaissance. Leading this charge is none other than eminent social media account Orchard Road Fashion, a digital street style page that has gone viral on Instagram and TikTok over the last two years for its unabashed display of cosmopolitan flair and youth culture.
Helming it is 35-year-old photographer Sky Alfonso, whose prior experience working in the world of creative advertising sparked a genuine interest towards Singaporean style. “I initially launched Orchard Road Fashion out of sheer curiosity to explore the local fashion scene, but it swiftly evolved into a fervent passion project,”shares the communications graduate. He reveals that getting the account up and running required trial and error, consisting of six months of site reconnaissance to pinpoint optimal shooting locations and angles.
@orchardroadfashion Spotted on Orchard Road #orchardroadfashion #tiktokfashion #fyp #fashion #fashiontiktok ♬ Fall Back – Lithe
Taking inspiration from street style accounts based in fashion capitals such as New York, Seoul and Tokyo, there is a level of unfiltered charm and raw beauty present in his work. Alfonso is quick to acknowledge the appeal street style photography has on the masses, stating: “It provides an authentic glimpse into the diversity and dynamic of the local scene, serving as a trend barometer for what is currently à la mode.” He adds that short-form content in today’s digital age provides a constant stream of freshness and abundance, allowing consumers of all backgrounds and ages to be exposed to a vast array of ideas and experiences.
As for what defines Singaporean style, Alfonso believes it boils down to comfort and versatility. “The climate and societal perceptions play significant roles in these tendencies, often stifling creativity and opportunity for experimentation.” His wardrobe is certainly an indication of that, with relaxed silhouettes and strong colour-blocking making up the casual ensembles he dons. “I tend to shop from emerging labels across Singapore, Thailand, South Korea and Japan”, he muses. “High-street design that is unserious and wearable resonates the most with me.”
“My dream is to revive Singapore Fashion Week, to provide a distinguished platform for our designers to shine.”
Looking ahead, Alfonso is optimistic of what is to come for Orchard Road Fashion. “We’ll continue to expand our reach regionally, fostering partnerships with designers, brands and content creators from all around Asia.” Locally, he wishes to champion more initiatives and spearhead events to grow the community further. “My dream is to revive Singapore Fashion Week, to provide a distinguished platform for our designers to shine. After all, Orchard Road Fashion is a celebration of the hope and vibrancy present within the industry.”
Photography Zantz Han
Styling Bryan Ho
Hair and Make-up Zhou Aiyi/Makeup Entourage using Make Up For Ever and Keune Singapore
The June ‘Impact’ issue of Vogue Singapore is now available for sale online and will be available at newsstands now.
