Two years after her debut solo album Me captured global attention, Jisoo is embarking on a vibrant new chapter, marked by inspiring evolution and creative autonomy. With the release of her introspective second solo album, Amortage—a cinematic journey through love and growth—and the founding of her own label, Blissoo, the multi-talented artist is navigating a period of intense creativity and entrepreneurial spirit. Beyond her celebrated roles as a member of the K-pop group Blackpink, a globally acclaimed solo performer and an increasingly sought-after actress, the star champions a profound personal philosophy: one that consciously steers away from past regrets and future anxieties, anchoring her firmly in what she beautifully terms the “circuit of happiness in the present”. This guiding principle is palpable not only in her artistic expressions, from the style concepts of her music videos to her commitment to new genres, but also in her thoughtful approach to leadership and life’s myriad experiences.
Below, the global superstar sits down with Vogue in an exclusive interview, delving into the inspirations behind Amortage, the heartfelt challenges and joys of establishing Blissoo, her immersive experiences in acting—including the upcoming drama Boyfriend on Demand.
How have you been feeling lately?
It’s been hectic! All the work I’ve done non-stop over the past year is finally being released, so everything feels a bit chaotic and unorganised—like a jumbled mess. But at the same time, I feel proud as each project comes to light.
It’s been two years since you released your first solo album Me featuring ‘Flower’ and now you’ve come back with your second solo album Amortage. The title blends ‘amour’ and ‘montage’, capturing the theme of growth through love and heartbreak.
I hoped it would feel like a well-crafted film—a journey through love and farewell, full of cinematic charm. I wanted people to remember the album as if they were witnessing those moments on screen. I’m so grateful that many have understood and embraced that meaning.
The music video for ‘Earthquake’ showcased geek-chic and rock-chic fashion. Where did those style concepts come from and which part was your favourite?
I liked the geek-chic concept in the office scenes the most. I wanted to visually express how moments that shake your heart often hit you out of nowhere, and I think that scene captured it best. Plus, filming with glasses on was a fun touch!
What part of the album-making process do you enjoy the most?
Taking on new genres. Whether it’s music, fashion or the music video, I love trying things I’ve never shown before—things that are new even for me. There’s a real thrill in tackling each challenge like a quest, and breaking through them one by one.
Since this is your first album under your newly founded label, Blissoo, you had to make all the decisions yourself. What challenges have you faced while running the company?
Sometimes it feels like a huge burden knowing that so many people are relying on me. But now, I try to work even harder—not just to get things done, but to make sure everyone involved can truly enjoy the process.
Newtopia really showcased your bold and confident image. What did that project leave you with?
I learnt a lot from working with such amazing people. Watching Young-joo push through tough moments without hesitation instead of getting stuck in frustration taught me a lot personally, too.
You’re currently filming the drama Boyfriend on Demand, which is set to air in 2026. The story revolves around entering a virtual world to find a boyfriend. What motivates you to keep taking on projects without a break?
I want to experience as much as I can through roles that have different personalities or values from mine. I also want to show everyone the many sides of who I am as a person.
As an actress, can you recall a moment when you were fully immersed in a character?
Filming the final scene of Snowdrop was incredibly emotional and difficult. Thinking about Yeong-ro, who had to carry all that loss and still find a way to move forward, brought me to tears without even realising it.
You must be happy to be with the Blackpink members, but there must also be some challenges. What does it mean to have your friends by your side?
The thing I’m happiest about is having friends to talk to. After working alone for so long, I really miss the memories of eating delicious food and hanging out with the members during tours. Above all, I’m excited to see Blinks around the world who have waited so patiently. As for the challenges, I think managing my health is the biggest one. This time, I’ll be sure to keep up with exercise and take good care of my stamina.
“I want to experience as much as I can through roles that have different personalities or values from mine.”
It’s already been nine years since your debut. Looking back, what do you consider your greatest achievement?
The most meaningful achievement is Blackpink. That will never change for the rest of my life.
If you had the chance to go back and fix something in the past, what would you change?
I don’t have any regrets. I just want to show an even better version of myself moving forward.
You mentioned that you accept what has already happened and easily forget the bad things. That’s truly an enviable personality. Still, when tough times come, how do you overcome them?
When it gets really hard, I write. Expressing myself that way helps me release and heal some of the pain.
When do you feel happiest?
I’m good at feeling happiness. It’s the little things that bring me the most joy—like eating delicious food or taking a stroll on a particularly nice day.
I heard you sometimes make in-game purchases impulsively.
If there’s something I want or feel like doing, I tend to buy it or jump right in on the spot. Usually, I don’t shop much and mostly stay at home, but when something comes to mind that I really want, I act on it immediately. I try to keep myself in mind and take good care of myself.
What do you value when making friends or working with others?
Rather than focusing on the flaws of others, I try not to display behaviours or attitudes that I dislike. Because that would be contradictory.
What quality do you find most admirable?
The ability to admit and acknowledge things.
What’s one thing you want to achieve this year?
This year, I want to develop a hobby that lets me spend my downtime meaningfully.
Photography Go Wontae
Styling Choi Jayoung
Fashion editor Eunyoung Sohn
Words Narang Kim
Hair Lee Seon-young
Make-up Hwang Hui-Jung
Production Yoo Sang-ri (Woori Bae)
Vogue Singapore’s June ‘Gold’ issue will be out on newsstands from 13 June and available to preorder online.
