The wait is over. While it’s safe to say that patience is a virtue, anticipation has been at an all-time high since pop supernova, Jennie, teased her comeback with a cryptic video that went up on her Instagram at the tail-end of September. “Calling all pretty girls,” the caption reads. It is accompanied by a grainy clip of the singer, model, and actress strutting into frame, talons impeccably manicured and waist-length braids swinging. The messaging is clear: we have arrived in a new era—of which is succinctly conveyed via a series of jaw-dropping beauty looks conceived and conceptualised by Jennie’s go-to make-up artist, Won Joyeon.
To dub the hair and make-up choices from the ‘Mantra’ teasers and MV as experimental is perhaps too simplistic a take of Jennie’s and Joyeon’s vision. Granted, this is the most adventurous Jennie has been. The two-minute long music video is a visual smorgasbord, where viewers are treated to an riot of colour and textures. The teasers alone showcased Jennie sporting a baby pink wig paired with a petal-coloured pout featuring a copper-toned lip ring; a sunburnt flush concentrated purely around Jennie’s peepers; and acrylic nail extensions that flare out at the ends, reminiscent of the webbed foot of a duck.
It’s safe to say that this is just the tip of the iceberg. Below, a full rundown of the most impressive hair and make-up moments from Jennie’s ‘Mantra’ MV, from her bow-adorned digits to a bleached, shaggy wolf cut. More is more, indeed.
1 / 6
Put a bow on it
No doubt about it: Coquette-core is well and alive in Jennie’s world. Her classic nude-and-white manicure is complemented by shimmering ribbon adornments perched on every alternate digit.
2 / 6
Gloss over
There is something to be said about an impeccably dewy complexion. Jennie’s rendition hits all the boxes—it is reflective enough to catch the light and cast a mesmerising glow, but doesn’t detract from the rest of the make-up.
3 / 6
Layers, layers, layers
Nothing exudes cool-girl energy quite like a wolf cut. Jennie amps up the volume on hers with a bleached blonde iteration that provides a striking contrast against brick-red lipstick.
4 / 6
Fluttery feeling
The eyes have it—especially when they are complemented by a set of full, wispy lashes. The pair that Jennie sports comes with extra length and volume along the ends to provide a lifted effect.
5 / 6
Monochromatic magic
Jennie is living proof that a single hue for your lids, cheeks, and lips is far from boring. To make a punchy statement, up the saturation on the shade of choice.
6 / 6
Long hair, don't care
Talk about some show-stopping strands. To get those heads turning, take a leaf out of Jennie’s book and opt for springy, spiral-shaped ringlets that adds a touch of glamour to just about every make-up look.
