Just because denim is a wardrobe staple, it doesn’t mean it has to be boring. Look no further than Blackpink’s fashion darling, Jennie Kim, for evidence. The new-gen idol has developed a denim formula that is both practical and fresh.
If anyone had any doubt that Jennie is a certified denim influencer, then her recent appointment as a Calvin Klein ambassador confirms this. It was Calvin Klein who, by placing his logo on the back pocket of his jeans, made “designer jeans” a thing in the mid- ’70s, and the label has ensured that it has since stayed relevant by working with ambassadors from Kate Moss in the ’90s to Jennie in 2021.
While it’s a delight to observe and fantasise over the trophy pieces that elevate Jennie’s wardrobe, her approach to denim is one that we can all try. Those on the hunt for new Jennie-approved denim should shop skater-girl silhouettes. Or, look to these nine outfits for inspiration.
1 / 9
2 June 2021
Jennie was quick to tick off this summer’s trend for indigo denim. She wore a pair of dark-wash Calvin Klein jeans with a sweet cropped knit and dainty jewellery in early June.
2 / 9
18 May 2021
Back to the ’00s for Jennie with this look. Her low-slung baggy jeans are the stuff of Y2K dreams.
3 / 9
28 April 2021
If you’re still not ready to go all-out fancy, then make like Jennie here and wear heeled mules with a snazzy cut-out top to dress up your denim.
4 / 9
29 August 2020
No wardrobe is complete without a great denim jacket. Throw away the outdated rulebook and wear yours with clashing denim. Logos are a sure fire way to bring in a late ’90s feel, too.
5 / 9
10 January 2021
Elevate even the simplest of outfits by adding tie-dye jeans into the mix.
6 / 9
14 April 2021
Baggy is better, says Jennie. Don’t consider pairing your style with anything other than retro pieces, just like Jennie did with a rhinestone tee.
7 / 9
18 December 2020
This look from J is successful as it marries a prim jacket with baggy jeans and chunky boots for peak off-kilter chic. Do follow suit.
8 / 9
8 October 2020
Here, Jennie taps into the printed blue jean trend in double denim. Follow her lead and pair plain with print.
9 / 9
4 April 2021
Jennie makes her denim fun by choosing styles with funky bleach details, like this two-tone pair.