For first-timers, Jakarta might come at you all at once—bustling streets, sprawling malls, sizzling sate skewers, the scent of fried snacks that somehow follows you home. And then there are the city’s best little gate-kept secrets: the tiniest tokos tucked between side lanes, pouring the richest, most affordable coffee you’ll ever sip.
But wedged between the city’s buzz lies a fashion scene as layered as its streets—steeped in craft yet pulsing with subcultural energy. It’s no wonder Indonesian labels are gaining traction, especially with pieces crafted from breathable fabrics perfect for the sunny weather. Jakarta is also a gold mine for modest wear enthusiasts with its plentiful offerings, the design space here is truly as varied as it gets.
In this diverse scene, you’ll find Cosmonauts outfitting the city’s playful futurists, while Lakon Indonesia reimagines heritage with unexpectedly eclectic styles. Another streetwear haven—Seek—a multi-label store that feels like a minimalist sneaker shrine with global reach. For more local gems, Matalokal presents artful creations from the city’s artisans, while House Ninette plays soft-girl pretty with an edge. And if that’s not enough, the wide space of multi-label store Playdate is basically a dopamine-drenched retail hangout for Gen Z dreamers.
Below, scroll through Vogue‘s curated picks for the go-to fashion spots in the buzzy city.
1 / 6
Seek, Plaza Senayan
Anyone stepping into the Seek store will be in for a futuristic treat in terms of design. A multi-label space where sneaker culture meets luxury streetwear. Think limited drops, cult-favourite labels, and an interior that feels minimal yet intentionally curated to showcase every piece.
2 / 6
Lakon Indonesia, Kelapa Gading
If you’re in Indonesia, you can’t skip the city’s heart in craft. Lakon Indonesia preserves and reimagines traditional artistry while keeping things fresh. Rooted in local textile traditions, the label treats heritage like a current, evolving aspect. Expect intricate batik, handwoven fabrics, and silhouettes that balance modernity with rich cultural narratives.
3 / 6
Matalokal, M Bloc Space
Another touch of local craft? Matalokal celebrates homegrown craft from across the archipelago. This curated concept store showcases locally-made products from Indonesia’s artisans and designers, with pieces that feel considered, tactile, and unmistakably rooted in the archipelago’s creative spirit.
4 / 6
House Ninette, Melawai, Blok M
The soft-girl aesthetic gets its own spotlight here. Playful, feminine pieces in pastels, soft textures, and accessories make House Ninette the perfect stop for anyone chasing sweet, approachable styles with a subtle edge.
5 / 6
Cosmonauts, PIK
For local streetwear, look no further. Even the store itself embodies the concept: futuristic and playful. From graphic t-shirts to striking accessories, Cosmonauts is a streetwear playground for those who like their style loud and unapologetically local.
6 / 6
Playdate, Kemang, Jakarta Selatan
Another Gen Z fashion heaven. Known for its eye-catching interior, Playdate makes for a fun, immersive experience. The multi-label concept mixes clothing and accessories, perfect for a retail “playdate” with friends or just a dopamine hit of style.
