Within the bustling pulse of Southeast Asia’s fashion calendar, JF3 Fashion Festival 2025 supported by the facilities of Summarecon Malls, steadily grew into something much bigger than an annual event—this year held from July 24 to 27 at Summarecon Mall Kelapa Gading and July 30 to August 2 at Summarecon Mall Serpong. Now in its 21st edition, JF3 stands as a bubbling, vibrant ecosystem—the strongest and most comprehensive fashion ecosystem in Indonesia, supported by a wide network of partners.
At the heart of this symbiotic platform lies a fierce dedication to uplifting Indonesian craft and entrepreneurship. Mr. Soegianto Nagaria, chairman of JF3, has transformed the festival from the city’s fashion event into a modish regional force shaping sartorial culture and commerce. Mrs. Thresia Mareta, founder of Lakon Indonesia and trusted advisor to JF3, brings sustainable craftsmanship and cultural preservation to the table, weaving them into the festival’s DNA. Beyond runway showcases and talks, JF3 even holds its own Model Search, spotlighting fresh faces alongside emerging designers. Also, meaningful initiatives like the PINTU Incubator fuel emerging talent and spark lasting connections that ripple across borders, solidifying JF3 as a growing powerhouse in the region.
The 2025 theme, Recrafted: A New Vision, perfectly captures this zeitgeist. It invites creators to see heritage as a pristine foundation for limitless evolution. Artistry embraces change, pushing boundaries while honouring the finesse thoughtfully injected into every handmade creation. Homegrown designers thread age-old techniques into fresh narratives, while partnerships with Korean and French creatives bring eclectic energy that invigorates the festival. This year, JF3 takes it a step further by expanding its network through a collaboration with Busan Fashion Week.
Through runway shows, panel talks, and cross-cultural collaborations, JF3 chronicles fashion as a dynamic platform for cultural exchange, creative growth within Southeast Asia and global horizons.
JF3 Fashion Festival is alive and thriving, carving a future for the Southeast Asian fashion industry that’s grounded in cultural preservation and charged with restless innovation. Below, peruse through six highlights from this year’s festival.
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PINTU Incubator
The PINTU Incubator carried its torch as a creative crucible, connecting Indonesian talent with French mentorship from École Duperré Paris. Now in its fourth year, this vital bilateral platform brings together six Indonesian brands—CLV, Dya Sejiwa, Lil Public, Nona Rona, Rizkya Batik, and Denim It Up—and three emerging designers from École Duperré: Pierre Pinget, Björn Backes, and Mathilde Reneaux. After six months of intensive incubation, these creatives showcased their journey in a collaborative runway titled “Echoes of the Future by PINTU Incubator featuring École Duperré” at JF3. Beyond the runway, the program’s residency immerses French designers in Indonesia’s rich culture and crafts like batik and weaving, fueling a hands-on cultural exchange. This blend of heritage and innovation sparks fresh conversations on how craft evolves in a globalised fashion landscape, underlining the incubator’s role in nurturing voices that will shape the future of the industry’s cultural narrative.
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K-Fashion show
The K-Fashion show brought three brands—Doucan, Re Rhee, and Reonve—to the JF3 runway, their collections a dance between fluid contemporary shapes and digital prints that nod subtly to heritage. This was a tangible blossoming of an artistic dialogue between Korea and Indonesia, amplified by the Memorandum of Understanding (MoU) signing that happened right before the show, promising a rich creative exchange in the years ahead.
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Homegrown voices: Indonesian designers
The festival’s heartbeat pulsed strongest in its celebration of Indonesian designers uniquely speaking their own creative languages. Ernesto Abram’s Radical Revolutionary collection roared with punk-fueled energy, layering heritage motifs over exaggerated silhouettes and 3D-printed accents that whispered of a future already in motion. At the same time, Hartono Gan refined tailoring to a sharp polish, infusing ’80s sensibility with fresh confidence. Sofie’s Algorirebel transformed the sarong into a playground of patchwork and contemporary cuts, rebellious yet deeply rooted. Meanwhile, Brilianto’s Mahakirti plunged into Nusantara’s spiritual depths, weaving modern silhouettes with intricate motifs that breathed mythology into the present day.
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A talk on the role of fashion media and the creative ecosystem
A highlight panel brought together Lakon Indonesia founder Thresia Mareta, Vogue Singapore’s Publisher-at-Large Bettina von Schlippe, and Ramon Galicia, Chief Operating Officer of One Mega Group and Publisher of VMAN SEA, to dive deep into the vital role of fashion media within the creative ecosystem. Beyond just reporting trends, they unpacked how fashion journalism shines a spotlight on emerging voices and designers, helping them gain crucial recognition and access to resources needed for growth. The enriching conversation also emphasised the urgency of preserving and celebrating Southeast Asia’s unique cultural artistry, building a strong local foundation that can then propel regional and international expansion. It served as a powerful and timely reminder that storytelling and media are essential engines for driving a sustainable and vibrant future for our industry.
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Lakon Indonesia x Victor Clavelly x Héloïse Bouchot: Urub
Urub was nothing short of an experiential journey, a visionary spectacle where the gritty grit of heritage collided with a fantastical sci-fi edge. Lakon Indonesia’s signature unruly spirit was the perfect foil to Victor Clavelly and Héloïse Bouchot’s armour-inspired 3D printed designs—pieces that twisted and warped the human form into surreal sculptures of body and technology. The show was a rare alchemy of craftsmanship and cutting-edge innovation, enveloped in theatrical storytelling that transcended the traditional runway format.
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French designers bring drama to Jakarta
French designers brought a dramatic close to the festival’s runway lineup, with each voice uniquely pushing boundaries and blending eras. Paris-based Solène Lescouët fused punk glam rock with ’70s flair, her collection rich with expressive colors and theatrical visuals. Jude Ferrari, founder of Ferrari Ornella, Jude, Salomé, Julia, delivered RODEO—a wild mix of urban grit and Wild West-inspired silhouettes that boldly fused eras. Louise Marcaud’s minimalist, Bauhaus-inspired designs brought retro-futuristic elegance to the stage, her work marrying local craftsmanship with strong, sculptural forms. Together, they elevated the festival’s narrative with punk-fueled storytelling and a fearless play with fashion’s visual language.
