Fashion is learning how to have fun again. Like real good fun. In one big swoop, a number of luxury houses are reviving the spirit of play, with the games we once used to engage in as kids. Going against the grain of the virtual, we’re going backwards in time on purpose—a possible response to the crippling fears of AI’s swift advent.
Similar to the reignited desires for all things analogue—think film and digi cameras, vinyl players, cassettes and CDs—the zeitgeist’s growing demands are very much rooted in the real and tangible. And what better way to ignite the passions than a return to the humble tabletop form?
In the past few months, fashion houses have been cashing in on one thing: the experience of community. Miu Miu opted for the card game classic: Uno. A similar sentiment was dished out earlier in 2025, when Pharrell Williams organised a Uno tournament in place of the standard party fare for Louis Vuitton’s Met Gala after.
Just over the festive period, Balenciaga talked dollars and created a Monopoly board game for its elite clients. Yet perhaps nothing can top Bottega Veneta, which released a whole luxury gaming collection. Beyond chess, dominoes and a beautiful set of playing cards, the fashion house’s most buzzy entry has certainly been the Jenga set, designed in collaboration with the puzzle tower creators—the first of its kind in the luxury space.
So perhaps the most stylish means of turning up to your next house invite is this: with a luxury board game in hand. Below, some of the most enticing board game releases by luxury fashion houses in recent times.
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Bottega Veneta Jenga set
It’s the real risk of all: will you be the one to pull the piece that causes this Jenga’s downfall? Bottega Veneta is offering the pinnacle of tower luxury: 54 wooden blocks made from mixed Italian walnut and coloured blocks that look akin to marble. Not to be forgotten is its gorgeous Intreccio calf leather case to house the blocks in.
Available at Bottega Veneta.
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Chanel Chess set
Your move, Chanel. Whilst not available for retail, a recent campaign sees a chess set dreamed up for Chanel’s beauty Rouge Noir campaign, and it carries the gorgeous deep hue on its chessboard, to replace the usual black.
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Miu Miu Uno set
All about the cosy nights in. Be it the ultimate Reverse card or the Draw 4, this pack of Uno playing cards are a full graphic treat, with its beautiful colour combination and sophisticated packaging.
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Balenciaga Monopoly set
It’s board game season for Balenciaga. Creating unique elements that differ from the classic family favourite, the Balenciaga Monopoly—meant for VIP clients only so far—features fashion-themed elements like ready-to-wear references, and tokens designed in the shape of a thread, scissors, mannequin and thimble.
