Burberry launches a CGI campaign starring Naomi Campbell
British heritage brand Burberry is taking a digital step forward in its illustrious 165-year history with its third TB Summer Monogram collection. In the campaign video created by visual artist Frederik Heyman, a CGI embodiment of iconic supermodel Naomi Campbell poses atop a mass of seashells, switching seamlessly between a spread of cobalt blue, royal blue, and mid-grey outfits ranging from bucket hats and bikinis to lambskin bags and silk trousers.
The collection is a study in duality: between the minimalism of the landscape and the details of the TB print; the nature imagery and the CGI enhancements; and the house’s signature classicism and daring use of modern technologies.
The new TB Summer Monogram collection is now available online and in selected Burberry stores worldwide.
Valentino and Boiler Room’s ever-evolving 3D concert experience
The pandemic has shut down concerts and music festivals worldwide, but online music broadcasting platform Boiler Room is once again joining forces with Valentino to plug the gap. The pair’s second collaboration offers a quintet of livestreamed performances from five of the world’s hottest young talents: Bree Runway, Ichon, Claire Laffut, Woo, and Blanco.
Using the device of your choice, feast your eyes on an ever-evolving and otherworldly structure created by 3D artist Masha Batsii—within which every artist will flaunt their newest music and best dance moves, while wearing looks from Valentino’s ACT and Men’s fall 2021 collections, as well as the newly launched Beauty Make Up collection. First up on July 30th was 24-year-old South Korean rapper, Woo Won-Jae, who performed an exclusive unreleased song, ‘Peacepool Place’. The remaining sessions are scheduled from August through to November.
Catch the live performance sessions on Boiler Room.
Longchamp unveils a new recyclable bag
Longchamp’s Le Pliage has attained cult status since it was introduced to the world in 1993, winning fans everywhere with its incredible durability. Now, the French brand is taking its commitment to slow fashion one step further by giving the Le Pliage a ‘green’ makeover.
For the first time, the world-famous foldable bag is crafted from recycled nylon that offers the same hardiness, look, and feel as the original, but comes with new features such as an embroidered Longchamp racehorse logo as well as light green edges at each end of the zip closure. The Le Pliage Green comes in a variety of silhouettes and colours, including the expected green shade (forest green, to be precise). It marks only the beginning of Longchamp’s transition to making its entire Le Pliage collection sustainable by 2022.
The Le Pliage Green collection is available in stores and online.
Dolce&Gabbana launch a debut NFT collection
Domenico Dolce and Stefano Gabbana are no strangers to adapting to the winds of change. Last year, they announced a series of monthly digital see-now buy-now runway shows on their website. Family Affair, the brand’s Alta Moda December 2020 collection, was born out of their fascination with TikTok.
Now, the pair are launching their debut NFT collection, Collezione Genesi, as part of their upcoming Alta Moda, Alta Sartoria, and Alta Gioielleria shows, which will be held in Venice come end August. The NFT drop celebrates Venician artistic traditions, with the first NFT, ‘Dress from a Dream’, inspired by, you guessed it, the design duo’s dreams. The NFTs will be auctioned on digital marketplace UNXD on 1 September 2021.
DressX and Luisaviaroma’s Mod4 partner up for a virtual styling experience
What do you get when you pair a fashion game app with a digital-only fashion retailer? A virtual styling experience that allows users to shop, style and exist within an extensive fashion universe. The collaboration sees the coming together of two innovative platforms: Italian online luxury retailer LuisaViaRoma’s Mod4 video game (which provides the avatars) and digital fashion retailer, DressX (that provides digital-only garments).
Melding the worlds of physical and online shopping, users will be able to select from an exclusively digital line-up of items from DressX’s platform to dress their Mod4 avatars in. The avatars are also able to curate their own digital wardrobe and interact with other users on the app. The collaboration hopes to hone young fashion talents through innovative modes of creativity, from exploring 3D garments to showcasing their sartorial vision.
