In a celebration of self-confidence and sensuality, Calvin Klein’s Fall 2023 campaign sees two new faces join the star-studded list of brand ambassadors. American actress and singer Alexa Demie along with rapper Kid Cudi make their debuts alongside the long-standing faces of Jennie, Jung Kook and Kendall Jenner.
Lensed once again by prolific photographer duo Inez & Vinoodh, each star showcased their distinctive personalities through vignettes captured in a playful yet stylish way that is now synonymous with the brand. Each talent’s world is also further amplified through unique environments and curated soundtracks that seamlessly create a larger-than-life atmosphere. Albeit different, each scene seamlessly adds to the cohesive narrative of championing empowerment and individuality, key messages of the brand.
The American stars bring a sense of assertiveness, with Alexa Demie serving bold seduction in new Calvin Klein Underwear while Kid Cudi evokes freedom and creativity through his imagery. From the east, global icon Jennie dials up her confidence in a mix of casual and refined-chic while Jung Kook maintains a candid nonchalance in a classic pair of Calvin Klein denim. Bright stage, a sunset glow and bold disco lights in hues of scarlet and turquoise make up the sets for the campaign.
Alongside the fresh American faces is prolific Thai actor, singer and model Bright Vachirawit, who’s debut campaign with Calvin Klein was announced earlier in August. Photographed by Jongha Parfk, Vachirawit flaunts his toned physique in the Calvin Klein Future shirt campaign, in celebration of a new drop for the best-selling Underwear line.
With a legacy in lifestyle essentials spanning over decades, Calvin Klein’s design codes continue to stay through to the brand’s ethos. The Fall 2023 collections reinforces a minimal yet modern aesthetic, injecting timeless essentials with contemporary savoir faire. Across the myraid of lines including Underwear, Jeans and ready-to-wear, this season presents elevated garments that are suited for all wardrobes and lifestyles. From silky, intricate lace shirts to 90s-inspired bootcut jeans, there is something for everybody. And for those looking to take it up a notch, a double-breasted wool coat or recycled leather mini skirt exudes sophistication and elegance.
Finally, an assortment of the latest Calvin Klein jewellery and eyewear provides the latest in contemporary accessories. The result is an expression of effortless style deeply connected to the way we live our lives today.
The Fall 2023 campaign and collection is available online from 14 August on Calvin Klein’s official website.