Just a mere two hours (and several odd minutes) away lies beauty nirvana. Yes, we’re talking about Bangkok, a long-time favorite of Singaporeans looking for a quick getaway. Widely adored for its staggering diversity in cuisine as well as its multitude of indulgent spa experiences, Bangkok also boasts a burgeoning portfolio of distinctive skincare, make-up, hair and body-focused labels—of which are now growing in prominence on a global scale. Holistic wellness brand Pañpuri, for one, opened its first-ever boutique on our shores, while Mistine has launched a lip product that was not only inspired by China’s coffee culture but also was available first on key Chinese e-commerce platforms. And so with more of such instances rolling in, it is only fitting that we delve deeper into the specific nuances and appeal of T-Beauty. This thus brings us to the focus of this piece: a curation of the best Thai beauty brands to know of.
It is likely that you’re familiar with a cult product or treatment procedure that has garnered buzz amongst Singaporean audiences. See: the Srichand Smooth Matte Translucent Powder, which was deemed essential for anyone who has to contend with a tropical climate. There’s also Thann, who boasts an extensive facial service menu as well as a flagship store in Singapore that has been around since 2019. As it is, this is merely the tip of the iceberg. Spy the full Vogue Singapore edit of the best Thai beauty brands to try below, including an artisanal fragrance house, drugstore favourites and more.
1 / 7
Meilinda
A highly-favoured make-up label amongst Thai locals, Meilinda harbours a comprehensive selection of products that comes in an astonishing amount of textures and hues. Its lip category alone comprises balm, gloss, dewy and even velvet variants in varying hues, while eyeshadows are available in palette, stick as well as liquid tubes. Spoilt for choice? No doubt about it.
2 / 7
Pañpuri
Wisdom, purity and harmony are the main tenets for this skin and body-focused brand. This translates to an all-encompassing series of products that work in perfect tandem with each other, where the ingredients and olfactive properties of everything from nourishing face oils to clarifying body polishes are designed to complement one another.
3 / 7
Siam1928
Talk about one-of-a-kind sensibilities. Perfume house Siam1928 showcases a unique point of view which is evident from its packaging and scent profiles. Traditional Thai literature, Buddhist scripture and Eastern mythology are regular sources of inspiration, with founder and fourth-generation perfumer, Nutt Wesshasartar, declaring this a conscious decision as well as a part of his vision to reinterpret traditional Thai flavours for a modern audience.
4 / 7
4U2
Innovative formulas and fun packaging forms the rock-solid foundation of 4U2. Versatility, too, serves as a large selling point, with the brand often showcasing a large variety of aesthetics and make-up micro-trends that can be achieved with their products. Think goth glam, a toasty sunkissed glow, and the like.
5 / 7
Mistine
She’s beauty, she’s grace, and she’s a beauty powerhouse with an unparalleled international presence. Viral doesn’t even begin to cover it—not only does Mistine have an unshakeable stronghold in the Chinese market, they have also gained recognition in the South-East Asia region for delivering on efficacious formulas at a cost-effective price. Their Aqua Multi-Care Matte & Light Ultra Protection Facial Sunscreen Pro SPF50 PA++++ has earned cult-favourite status from many a skincare savant on Chinese social media platform, Xiaohongshu.
6 / 7
Thann
Marrying the best of nature with the principles of modern science, Thann is all about botanical formulas that do wonders for your visage. They are also recognised for its pampering body care, which extends from massage oils to aromatherapy balms that are said to be a delectable and sensorial treat for all the senses.
7 / 7
Charmiss
Cutesy collaborations are the name of the game when it comes to this Thai make-up brand—alongside star-studded ambassadorships that include acting supernova, Win Metawin. Charmiss’s best-selling cushion products are also said to be a dream for those with oily, acne-prone complexions looking to mattify without causing skin-dryness.
