A knight. A bodybuilder. A rugby player. The aforementioned are the unlikely stars in Loewe’s spring/summer 2025 pre-collection campaign by Juergen Teller—each paired with esteemed actors like Ayo Edebiri, Drew Starkey and house ambassador, Baifern Pimchanok. Call it kooky, call it unlikely, after all, nothing needs to make sense when enshrouded in the whimsical world of JW Anderson’s. Below, the Thai actor delves deeper into her personal style inclinations and her latest adventure with the house.
What’s your experience been like on set? What’s the best thing you’ve seen so far? Any unexpected highlights?
I was absolutely thrilled with the set! It was fast paced and exhilarating, making every moment a blast. It completely surpassed my expectations, especially with the addition of new characters like a diver and a captain. These characters added such a delightful flair to the storytelling, making it even more fun and utterly captivating!
What is it being shot by Juergen Teller? If he was a ringmaster, would you join his circus?
It was a pleasure to work with someone as talented and professional as Juergen! His friendly nature made everything a breeze, filling our time with endless laughter. He brought such a positive energy to the team that everything seemed to progress effortlessly. If he’s the ringmaster, count me in without a doubt!
We have a varied cast here: knights, ballerinas, dirt bikers. If you could acquire a new specialist skill for a day, what would you choose?
With a love for nature, I’d love to become a whimsical gardener for a day! Imagine growing fruits and vegetables in all sorts of quirky, fantastical shapes that would astonish and delight everyone. It would be like bringing a magical garden to life, where every harvest is a fun-filled surprise!
What do you love most about Loewe?
Working with Loewe is an absolute honour! To me, Loewe embodies the extraordinary beauty of nature, transforming its unique essence into stylish, everyday fashion items that are both practical and stunning. They have a magical way of bringing the wonders of the natural world to life through fashion, making each piece a standout masterpiece. It’s like wearing a piece of nature’s art every day!
How would you characterise your style when you’re not in head-to-toe Loewe?
When I’m not decked out in head-to-toe Loewe, my style is all about embracing a natural, effortless look. I go for simplicity and comfort, yet I always manage to express my unique sensibility. It’s all about being easygoing and relaxed, while still showcasing a touch of my personal flair.
If you could summarise today in one word, what would it be?
Thrill!
