If the last couple of years have taught us anything, it is that there are only two possible outcomes from a celebrity diversifying into the skincare and make-up space. There’s either universal recognition and success, or a slow fade-out into obscurity. And while the odds of becoming the next Rhode or Rare Beauty are never zero, it is proven to be a significantly higher-risk venture compared to, for example, perfume. Celebrity fragrances have been around since the 1950s, with Elizabeth Taylor’s launch of Passion in 1987 bringing forth a wave of olfactive creations either inspired by or made by said superstars. By the time we hit the 2000s, celebrity fragrances were practically a given, with Glow by Jennifer Lopez and Heiress by Paris Hilton cementing the profitability of such ventures. The rest, as they say it, is history.
So, what of 2026? The market shows no signs of slowing, with more celebrities exploring unconventional ingredients and genres in the latter half of 2025. The Rolling Stones, for one, have come up with a full range of scents that amalgamates unorthodox components such as hot concrete and sweet grass. There’s also Ariana Grande’s deep dive into vanilla-centric scents, as well as a new variation of Kylie Jenner’s highly-revered Cosmic perfume. Spy our full list of standout celebrity fragrances to know of below, and get to shopping, stat. Your new signature scent is (likely) just a spritz away.
1 / 5
Sweet Tooth Lemon Pie by Sabrina Carpenter
Described to be a fragrance that is “fun, happy, and a little nostalgic,” Sweet Tooth Lemon Pie by Sabrina Carpenter is a delightful confection brimming with zest and sparkle. What further elevates this EDP is its gourmand base notes—its dry-down transforms this scent into a richly layered elixir that smells of vanilla, tonka bean and freshly-baked pastries.
Sweet Tooth Lemon Pie by Sabrina Carpenter, USD$34.99, available online
2 / 5
Your Turn II by Billie Eilish
The wildly popular scent takes a daring turn with a new iteration. Enter: Your Turn II. This new rendition harbours a fruity edge that is attributed to the inclusion of pimento berries and fig nectar; a fresh touch that is tempered with green-smelling additions in the vein of natural vetiver and cedarwood.
Your Turn II by Billie Eilish , USD$90, available online
3 / 5
Subversive Scents by The Rolling Stones
Talk about a fragrance drop that we didn’t see coming. The iconic English rock band branched out into the olfactive realm in 2025 through a perfume collection titled Subversive Scents. Totaling five exciting new scents, each product pays homage to the group’s discography including Sticky Fingers, Wild Horses and Paint it Black.
Subversive Scents by The Rolling Stones, USD$133 per fragrance, available online
4 / 5
Lovenotes Plush Vanilla Eau de Parfum by Ariana Grande
Don’t let its simplistic packaging fool you. The Lovenotes Plush Vanilla Eau de Parfum is widely adored for its surprising amount of depth that comes from its liberal inclusion of sandalwood and warm amber. The end result: an airy, frothy aroma that eventually settles into a burst of decadent musk and earthiness.
Lovenotes Plush Vanilla Eau de Parfum by Ariana Grande, USD$80, available online
5 / 5
Kylie Jenner Fragrances Cosmic 2.0 Eau de Parfum
Seduction, bottled. Cosmic 2.0 has all the makings of your latest date night fragrance, comprising alluring pink pepper essence, vanilla orchid accord and amber. Top notes of fresh pear and lavender grant a sweet, innocent touch before it eventually transitions into something deeper; a nuanced and captivating perfume that is sure to get heads turning upon first sniff.
Kylie Jenner Fragrances Cosmic 2.0 Eau de Parfum, USD$120, available online
