This ain’t Texas, but it’s certainly looking like it. A certain style aesthetic is rising on the horizon, and it’s wearing a wide-brimmed hat, bolo tie and pointed embroidered boots to match. This season ushers in the comeback of the cowboy, with Western rodeo taking its place front and centre of the fashion scene.
Pharrell’s sophomore collection for Louis Vuitton is certainly a testament to the return of the Wild West, with his men’s fall/winter 2024 runway an ode to classic Americana and the heritage of Western wear. Leather and denim ensembles were embroidered, fringed and flowered, accented by horse-riding cowboys and cactuses. The key takeaway were the accessories, from cow-hide patterned bags, bolo ties, intricate belt buckles and of course, classic cowboy hats and boots.
Another game-changer for the Western frontier? None other than Beyoncé, of course. Her Renaissance world tour marked the beginning of her cowboy era, with her bedazzled cowboy hat and silver horse a mainstay throughout her performances. The West knows no bounds, and the recent Grammy awards were no exception for Queen Bey as she turned heads with her chequered cowboy-inspired ensemble, right off the Louis Vuitton fall/winter 2024 runway. Her latest country single releases ‘Texas Hold ‘Em’ and ‘16 Carriages’ made up the icing on the cake, lasso-throwing her foothold on the industry.
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As Hollywood would see to it, Queen Bey isn’t the only one getting acquainted with the Western cowboy aesthetic. Kim Kardashian’s newest go-to seems to be the iconic wide-rimmed hat, while Calvin Klein’s latest campaign sees Jennie in new season icons with sleek cowboy boots to match. Refer to Bella Hadid’s recent romantic moment that involves a certain cowboy beau at the ranches and it’s pretty obvious that the supermodel’s cowgirl transformation is now complete. Hats and boots aside, other Western emblems like bolo ties and silver buckled belts see a contemporary take on the likes of Billie Eilish and G-idle’s Yuqi, used as a statement accessory for a subtle Western touch.
Saddle up and see all the ways on how to nail the cowboy look below, as Western rodeo makes a full-fledged comeback and takes free rein in the fashion scene.
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Cowboy hats: Louis Vuitton men's fall/winter 2024
The most quintessential icon of classic Western rodeo lends an automatic country-style look to any outfit, and makes for a fun and playful statement accessory.
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Cowboy hats: Pharrell
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Cowboy hats: Bella Hadid
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Cowboy hats: Kim Kardashian
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Cowboy hat: Becky G
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Cowboy boots: Rihanna
The cowboy boot has made its rounds within the sartorial realm, and its comeback is owed to its versatility. The ability to dress it up or down makes way for a plethora of outfit options. Opt for a bright coloured pair like Rihanna, or spice things up with snake print as seen on Tyla.
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Cowboy boots: Hailey Bieber
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Cowboy boots: Julia Fox
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Cowboy boots: Jennie of Blackpink
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Cowboy boots: Yeonjun of TXT
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Cowboy boots: Tyla
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Bolo tie: Beyoncé
Beyoncé’s bolo tie plays up on sensuality, Elsa Hosk opts for a full-blown Western ensemble and Victoria De Angelis is all prepped for vacation with hers. Either way, it’s a sleek accessory that makes for a subtle statement.
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Bolo tie: Elsa Hosk
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Bolo tie: Victoria De Angelis of Måneskin
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Silver buckle belt: Bad Bunny
The timeless cowboy silver buckle belt comes in a myriad of designs, shapes and sizes. It adds a fun accent to monochrome outfits and helps balance loud looks. The perfect reason to add it to your wardrobe rotation.
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Silver buckle belt: Yuqi
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