Last season for Ferragamo’s spring/summer 2024 showing, Maximilian Davis made yet another splash. Nevermind that he is currently one of the youngest creative directors at the helm of a storied fashion house, but it’s the undeniable reinvention of Ferragamo that have earned the appreciation of both new consumers and existing clientele. From his debut collection that introduced a fiery red hue as a powerful emblem to spring/summer 2024 that eloquently weaved in codes of subversion, we now know that Davis’s reign at the house is fully cemented.
One can only expect the same prowess to be present at the upcoming show for fall/winter 2024. And going by the show’s teaser invite, we’re speculating that there’s going to be a new delicious colour to bookmark. As with past shows, expect a star-studded crowd: from the house’s first male ambassador Jeno from NCT to other familiar faces like Solange, Manu Rios and Hari Nef.
Here, tune in to Ferragamo’s fall/winter 2024 show, happening live from Milan on Saturday, 24 February at 5.30pm SGT.
