It’s been an eventful year for Gucci. Just last year, the maison unveiled new creative director Sabato de Sarno’s debut collection for its spring/summer 2024 showing in Milan. It also introduced a line up of brand ambassadors from Bollywood starlet Alia Bhatt to Korean rapper Jay Park. With the slate wipe clean and a contemporary showing of gender-blurring designs (de Sarno’s womenswear and menswear collections were intentionally mirrored) there’s no doubt that all eyes are on Gucci’s fall/winter 2024 line up to cement the brand’s momentum.
With a teaser of a bound leather diary posted on Gucci’s Instagram page just yesterday and a bevy of eager fans awaiting the arrival of Chinese actor and singer Xiao Zhan, we’re anticipating a show that’s for the books.
Here, tune in to Gucci’s fall/winter 2024 show, happening live from Milan on Friday, 23 February at 10.00pm SGT.
