And Paris makes trois!
When Vogue World launched in 2022, it unspooled in downtown New York City as a street-fair-slash-fashion-show with all the makings of a legendary night. Models graced an open air runway, Lil Nas X performed while flanked by the Hadid sisters, and hot pastrami sandwiches were served courtesy of Michael Kors and Katz’s Deli. When the event hopped the pond for Vogue World: London in 2023, an opening night in the West End was reimagined at the historic Theatre Royal Drury Lane: Annie Lennox serenaded the crowd with “Sweet Dreams (Are Made of This),” FKA Twigs sang alongside Rambert dancers, and The Supers—Naomi Campbell, Cindy Crawford, Linda Evangelista, and Christy Turlington—took a surprise walk down the runway. The star-studded event featured a stirring red carpet (remember Sienna Miller in that bump-baring Schiaparelli?) and raised £2 million for various British arts organisations. Let’s do it again, shall we?
This year, the fashion and revelry continues, with Vogue World coming to life in Paris on the famed Place Vendôme, surrounded by haute couture ateliers at the center of the First Arrondissement. Mark your calendar—the festivities are set for Sunday, June 23.
“I am delighted that Vogue World has found its third home here in Paris,” Anna Wintour, Chief Content Officer, Condé Nast, and Global Editorial Director, Vogue, announced today from the Ritz Paris. “If Vogue World: New York was a street fair, and Vogue World: London was a glamorous night at the theater—supporting arts and cultural organizations in London—Paris will be a kind of opening ceremony; one that celebrates 100 years of fashion and sport, as well as this extraordinary city.” Wintour was joined by an illustrious group: Bruno Pavlovsky, Executive President of the Fédération de la Haute Couture et de la Mode; designers Simon Porte Jacquemus, Olivier Rousteing, Marine Serre, and Pharrell Williams; and a number of French Olympians, including fencer Enzo Lefort.
Williams, who relocated to Paris to take the helm at Louis Vuitton Menswear, followed Wintour’s remarks, noting his anticipation for Vogue’s arrival in the City of Light. “Vogue World: Paris will spotlight the best of what is truly French style; both what we see on our runways, and what appears on our avenues and boulevards.” Pharrell added, “It’s that inclusive spirit that has long made this city a haven for artists, and what continues to make Parisian fashion so extraordinary.”
Vogue World: Paris is being imagined in collaboration with youth athletic academies from throughout France, pairing each Olympic sport—cycling, gymnastics, tennis, taekwondo, fencing, and break dancing, among others—with a theme of French fashion for every decade since 1924, when Paris last hosted the Olympic games. The event will showcase French designers, current and past, as well as houses that historically present their collections in Paris. The evening will be punctuated by surprise live performances.
Among a global team of luminaries tapped to realise the production are Carine Roitfeld and Ib Kamara spearheading fashion alongside Palais Galliera curator Alexandre Samson; Dame Pat McGrath returning to lead makeup design; and Parris Goebel, the world-renowned dancer and choreographer behind Rihanna’s Super Bowl LVII halftime show, overseeing artistic direction and choreography. For the third year, Vogue World will be produced by Bureau Betak and broadcast globally. Vogue World’s livestream will be produced by Den of Thieves and directed by Sam Wrench, of Taylor Swift’s Eras Tour film. Vogue is also set to collaborate with communications agencies Lucien Pagès and KCD Paris.
Vogue is committed to making a meaningful impact by donating a portion of the net proceeds from ticket sales to the Paris 2024 charitable tickets program in association with Secours Populaire, a humanitarian organization dedicated to granting individuals in low-income households the unique opportunity to attend the Olympic and Paralympic Games. The organisation also facilitates access to essential equipment for young, aspiring athletes across France.
A limited number of tickets are available. Email [email protected] for information about purchasing tickets. Additionally, there are reserved seats for purchase by Vogue Club members.
You can watch Vogue World 2024 on Vogue’s exclusive livestream from Paris at 2pm EST / 8pm CET on June 23. You can sign up to get Vogue World: Paris updates here.
Directed by Bardia Zeinali
Produced by North Six
Director of Photography Marcell Rév
Stylist Vanessa Reid
Edit + Post Modern Post, Will Town, Danielle Schneiderman, Francisca Wistuba, Morgan Escobar, Rachel Howard
Colour Company 3, Nick Metcalf
Post Production Supervision Savannah Hardman
Production Design Danny Hyland
Hair Mustafa Yanaz
Make-up Hiromi Ueda
Nails Hanaé Goumri
Movement Director Eric Christison
Filmed At Racing Club de France
Archival Producer Maggie Jay Mellor
Music Supervision Jessica Gramuglia
Music By Édith Piaf
Sound Concret Form
Sound Design + Mix Raphaël Ajuelos
Sound Editor Inès Adam
Voiceover Olivier Rousteing
Visual Effects Zee Stoitchkov & Mikey Smith at Microdot
Model Casting Ignacio Murillo
Talent Casting Winta Ghebre
Athlete Casting Ikki Casting
Model Gigi Hadid
Talent Olivier Rousteing, Simon Porte Jacquemus, Jacquemus, Isabelle Huppert
Breakdancers Sebi Jaeger, Sanam
This article was first published on Vogue.com.
