Vogue Talent Prize 2024 presented by CHARLES & KEITH: Vote for your favourite finalist now
10 July 2024
Calling all fashion lovers: we want to hear from you. We're down to the five finalists of the 2024 Vogue Talent Prize—here's how you can cast your vote and help us uncover the next big thing
Last year, the Vogue Singapore Talent Prize returned for its second run since its inaugural launch in 2021. Five shortlisted applicants were tasked with creating a campaign for Vogue Singapore based on the July/August 2023 issue’s theme of ‘Reverie’. Each campaign utilised products from e-commerce platform Farfetch, and illustrated the various finalists’ talents through works riddled with fantasy and promise. Photographer Danial Mirza, otherwise known by his moniker Papparilé, emerged as the winner and received a $3,000 cash prize courtesy of Farfetch, along with a Vogue Singapore internship and complimentary one-year U30 membership at Mandala Club.
Now with two seasons officially under its belt, all eyes are on the third iteration of the Vogue Talent Prize. Once again in partnership with fashion powerhouse CHARLES & KEITH, applicants were asked to submit a visual response demonstrating how they effectively bring narratives to life through storytelling and creativity. From there, five finalists were shortlisted to create a brand campaign utilising CHARLES & KEITH’s ‘Perline’ collection along with their latest footwear, with one winner being selected following an online voting and judging process.
The winning creative and campaign this year is set to receive $3,000 cash prize, $1,000 in CHARLES & KEITH vouchers, exposure in magazine’s digital and print platforms, a showcase at our landmark anniversary event Next In Vogue, and an internship at Vogue Singapore. Additionally, he or she will also receive a 1-year complimentary U30 membership at Mandala Club (valued at $4,876+).
Now, here’s where things get extra exciting—you get to a have a say in who wins this year’s Vogue Talent Prize. Below, we’ve rounded up the five finalists, their one-of-a-kind campaigns, as well as the inspiration behind them. Look through the submissions to cast your vote and have your voice be heard—because we’re listening.
1. Jake Tan, 29
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For this new media artist and part-time Nanyang Technological University lecturer, his practice focuses on the intersection between nature, technology, and society. Jake Tan, who is also the co-founder and technology lead of digital studio SERIAL CO_, has done art residencies in Austria, Germany, Japan, Korea, and Istanbul, specialising in developing proprietary digital assets such as Blockchain, NFTs, and Extended Reality (XR).
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Titled “Your Everyday Bag”, Tan’s hybrid-based video campaign spotlights the CHARLES & KEITH Perline Bag in a myraid of picturesque digital landscapes. From the serene beaches of Santorini to the bustling streets of a virtual city, the interactive NFTs in the collection highlights the versatility and ease of carry that the bag offers. Each NFT is also accompanied by a Phygital bag charm that is 3D-printed and embedded with an NFC chip, forever linking the charm to the NFT itself. “I decided to anchor the campaign around the themes of time, value, generative forms and the design ethos behind the bag’s conception,” elaborates Tan. The campaign brings together fashion and technology, proving a bag can be an It-accessory even in the metaverse.
Tan wishes to inspire the next generation of artists and creatives to embrace technology and integrate it within their practice. “Through my work as both an artist and a co-founder of a studio, I aim to push the boundaries of what art and advertising can achieve with new technologies. While we’ve been building with the available toolkits, we’re excited to explore and develop new frameworks further.”
Click here to view and purchase Tan’s interactive NFT.
2. Ng Teng Han, 24
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As long as Ng Teng Han could remember, photography has always been his calling. “As an image maker, I see photography as a tool for understanding; a method for exploration and documentation,” shares the 24-year-old Nanyang Technological University undergraduate. Ng also likes to utilise still and moving photography as a medium to explore the co-dependant relationship that humans have with their surrounding environment.
Titled “Red Roses and Orange Lilies”, Ng’s submission is a visual representation of one’s journey in discovering their personal style. This campaign highlights both the gentle and resilient aspects of an individual’s innate desire for constant growth, a never ending pursuit. “My main message behind this campaign is to show empowerment through self expression,” he explains. “I wanted to illustrate that people should not be afraid to experiment with various fashion styles and trends.”
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As an emerging creative, Ng sees the Vogue Talent Prize as a platform for him to showcase his works to a wider audience. “While this is a competition with a few other artists, I see this more as a learning opportunity before entering the industry. Being selected as one of the finalists was definitely not what I had expected, but I am honoured to be given this chance to push my own creative boundaries as I further develop my artistic direction.”
Credits for “Red Roses and Orange Lilies”
Photographer Ng Teng Han
Lighting assistant Jonathan Lum
Styling, Hair and makeup Sharon Lynn Thesali
Model Cammie Toh
Assistant Shreya Acharya
3. Wei Ting Wong, 30
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If you’ve been in the local creative scene long enough, chances are you would have stumbled across Wei Ting Wong’s work. Currently a freelance creative consultant and stylist, she is also the founder and Editor-in-Chief of the annual pop culture and fashion publication Magazine for Young Girls. Shares Wong of the reasons for starting her own indie zine: “It was a no-brainer; growing up I’ve always loved magazines, photography, clothing and other beautiful things.”
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Wong’s campaign—titled “Girl on a walk”—is an exploration on teenage-hood, inspired by nostalgic memories of taking a stroll through a different neighbourhood and imagining what life could be like in those houses. “It’s a time where someone can be naive, arrogant, self-conscious and carefree all at once and be completely unaware of it,” muses Wong. “Just like how listening to old music or sounds can be very nostalgic, reflecting on one’s past can often be very romantic.”
Looking ahead, Wong hopes for more financial support for local designers within the industry. She also wishes to see different metrics used to measure success, outside of generic commercial viability. “Things are slowly getting better in the arts scene, but still the pressure to be commercial for fashion brands is there before creative careers even start.”
Credits for “Girl on a walk”
Creative Direction and Styling Wei Ting Wong
Photography Deborah Wangsaputri
Hair and makeup Yosefina Yustiani
Hair and makeup assistant Fattaya Siahaan
4. Claire Boon, 21
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Claire Boon’s initial interest in the arts goes way back, stemming from her adolescent years. “I have been playing around with design for around nine years, starting off with random photo editing phone apps,” shares the bubbly design communication student and freelance graphic designer. She admits that graphic design serves serves as a therapeutic outlet for her, offering her the freedom to express herself in any way she desires.
Boon’s campaign—titled “As Per You”—is a graphic illustration of the dynamism and versatility that the Perline collection offers to the wearer’s every need. An amalgamation of vibrant hues and maximalist details, Boon shares that the inspiration was derived from the busy lives of everyone around her. “I interpreted the name of the bag as something reminiscent of a line of pearls, strung together to weave a beautifully classic and chic bag that can be the staple of a woman who is confident in who she is. Every pearl is unique, and I wanted to bring across the message that bags are an extension of one’s uniqueness and personality.”
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Boon is aware of the challenges with self-confidence that the youth of today experience growing up, which is a key point she wishes to highlight through this campaign. “The sleek and confident tone that CHARLES & KEITH brings across serves an an invaluable reminder that we should never suppress our differences and quirks, instead leaning how to turn them into strengths.”
5. He Jing Ni (Sunny), 25
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For 25-year old Nanyang Technological University art graduate He Jing Ni, her passion lies in interactive media and photography. With a background in illustration and animation, He is constantly looking for innovative ways to combine her various expertise together. Shares He of her process: “Fashion is a way of storytelling. I wish to further showcase the intersection of fashion and technology, highlighting how they can work together to create immersive experiences.”
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Titled “Digi Drift”, He’s campaign is an extension of her graduation project, “Void”. She experiments with a diverse range of media from virtual reality to CGI, playing on themes of futurism and dystopia. “We live in an era where technology is rapidly evolving, which means that the trend cycles are also changing faster than ever. These images are a reflection on the metaverse’s impact on fashion design and its future.”
He looks to continue to strive and push boundaries, challenging conventional ideals of what fashion photography can look like. She is staying open-minded, eager and ready to explore any new experience that presents itself. “Through my art, I aim to produce work that not only captivates the audience visually but also provokes thought and emotion.”
Credits for “Digi Drift”
Photographer He Jingni (Sunny)
Models Oh Su Min Joey, Wu Chuyue, Anakha Muraly
Stylist Wu Chuyue
Hair and makeup Victoria Hwang
Lighting assistant Nik Yan
How to vote:
Photography Sayher Heffernan
Videography David Bay
Styling Bryan Ho and Nicholas See
Hair and make-up Marc Teng
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