The House of Gucci stands as an iconic and influential fashion brand that has become an international symbol of luxury and style. The brand’s innate ability to seamlessly fuse tradition and modernity has solidified its cult status, with a legion of devoted fans in tow.
For its cruise 2024 collection, the maison’s design team looked to the sprightly streets of Seoul for inspiration. The show was fittingly held at the historied Gyeongbokgung Palace, which saw a palatial 14th century stone courtyard lined with sparkling lights that provided a sense of drama and grandeur. The house captured the look and feel of the city through plenty of youthful references witnessed throughout the collection, in a blend of bourgeois streetwear and sportswear.
Acclaimed model Sora Choi opened the show, strutting down the runway in a padded coat and wide-legged denim, clutching a croc-embossed iteration of the new Gucci horsebit chain bag. Cropped jackets paired with bouclé bike shorts followed suit, while pastel chiffon dresses breezed down the runway layered under Scuba vests. There were statement embellishments present, from the tweed midi skirts lined with diamanté crystals to sparkling sequinned tops. There were also flashes of tailoring—undoubtedly a trademark of the house by now—such as the closing look that saw a boxy black suit with cropped bottoms that ended at the knee.
As for accessories, the Horsebit 1955 shoulder bag returns, albeit in new colourways. The sleek horsebit chain bag introduced earlier is offered in an array of finishes, such as a silky satin or bejewelled option. Shades were oversized and retro in silhouette, their lenses tinted in the amber yellow now synonymous with the brand. With this being the final show handled by the design team prior to creative director Sabato De Sarno taking over, it was certainly a collection that wiped the slate clean of any Alessandro tropes, ready to usher in a new era.
In another installation of Vogue 10, Vogue Singapore has collaborated with Gucci to create an edit of must-have ready-to-wear items, bags and accessories to snag from the maison’s cruise 2024 collection. Curated by fashion features editor Maya Menon and featuring exclusive styling tips, here are the top 10 pieces to shop now:
1 / 10
Gucci Savoy medium suitcase, $10,700
“With a rich history that dates back to the late 1800s, the Gucci Savoy line truly highlights the magic of travel,” shares Menon. “Its bestselling suitcase comes in a capacious medium size that is perfect for short business trips or weekend getaways.”
Styling tip: “Carry it with your cosiest airport fit.”
2 / 10
Prince of Wales check jacket, $6,450
“Gucci has long been synonymous with tailoring, and this number is a shining example of the impeccable level of craftsmanship exhibited at the house . With peak lapels and cuffed sleeves that are detachable, it’s a seamless mix of old and new,” highlights Menon.
Styling tip: “Juxtapose the structured nature of this blazer by mixing in slouchier pieces. its oversized silhouette also allows for interesting layering.”
3 / 10
Men’s loafer with Interlocking G, $1,800
“A sturdy pair of loafers is a wardrobe essential for all,” states Menon. “Featuring an interlocking G chain and a chunky lug sole, these added details modernise a versatile and timeless footwear staple.”
Styling tip: “Pair it with a sharp tailored suit for a polished look suitable for all formal events.”
4 / 10
GG devore velvet shirt, $4,350
“Nothing screams luxury like a velvet shirt, and this flowy number in an eye-catching goldenrod yellow is sure to hit the mark. Sporting fiery pink fur accents at the ends of the sleeves, it is sure to be a conversation starter,” muses Menon.
Styling tip: “Pair it with the matching velvet pants or satin maxi skirt for a chic dinner outfit.”
5 / 10
GG devore velvet pants, $3,750
“Constructed of the same devoré velvet as the shirt, this textured trouser sees the signature GG detailing that is present in many of the house’s bestsellers,” remarks Menon.
Styling tip: “Chunky fur slippers or a cute kitten heel would go seamlessly with the cuffs of these pants.”
6 / 10
Gucci Horsebit 1955 small shoulder bag, $4,980
“Constructed out of conscious materials such as ebony hemp and ECONYL® nylon, this reiteration of the Gucci Horsebit 1955 boasts a unique asymmetrical design that sets it apart from other handbags. It offers a new perspective on a lauded house signature, one that has earned Gucci its sterling reputation,” muses Menon.
Styling tip: “Pair this with other muted or earth-toned separates for an outing in colour-blocking.”
7 / 10
Platform loafer with GG studs, $2,250
“Everybody loves a platform shoe for that added bit of height,” muses Menon. “Constructed from a treated cuir leather and boasting a lofty spool heel, these penny loafers are an unconventional take on a classic silhouette.”
Styling tip: “Opt for a retro moment by pairing these with flared denim and a vintage leather jacket.”
8 / 10
Gucci Horsebit chain medium shoulder bag, $5,720
“In a statement iridescent quilted leather, this Gucci Horsebit chain bag would seamlessly transition from day to night”, remarks Menon. “Accompanied with a detachable chain and leather strap, there are multitudes of ways to carry it.”
Styling tip: “With metallic glamour being the latest craze, throw on a shimmery dress and bejewelled accessories for a sparkling party ensemble.”
9 / 10
GG viscose dress, $5,300
“The signature GG monogram is reinterpreted here on this dark brown and camel viscose dress. Its flowy silhouette is reminiscent of a trench coat, which makes this an ideal piece for a incognito night out in town,” states Menon.
Styling tip: “Balance out the look with a tall pair of heels, and let the dress be the focal point of the outfit.”
10 / 10
Women’s pump with tiger head, $1,860
“Another beloved symbol of the house is the Gucci tiger that has graced plenty of the leather accessories,” notes Menon. “The emblematic hardware is positioned atop this sleek leather and suede pump, with an elongated pointed toe and squared back that emanates elegance.”
Styling tip: “Keep things simple and classy, throw on a little black dress and gold accessories to match.”
All Gucci Vogue 10 selects are available to shop at The Shoppes at Marina Bay Sands. For more information, see the official website here.
