Nothing says indulgence quite like new underwear. Granted—the run-up to Valentine’s Day is awash with commercialised schmaltz and headache-inducing amounts of red, but it’s also a great excuse to engage in the art of self-care.
London-based label Fruity Booty keeps the It-girls in saucy but sweet lingerie, and its recently-released Peaches ’n Cream set even comes with a pair of matching opera gloves. Fashioned out of deadstock fabrics, the brand’s eco-credentials go far beyond just being cute.
Heron Preston for Calvin Klein’s take on classic cotton briefs is a loungewear lover’s ideal date-night attire, while Gucci’s monogrammed tulle set is a lesson in fashion seduction.
Be it a sumptuous silk bra from Arket ($66, available at Arket); a pop of Skims’s raspberry bra straps ($85, available at Skims), or a classic lace bodysuit from H&M ($49.95, available at H&M), self-gifting is the ultimate mood for a month filled with love.
Behold: beautiful lingerie to consider adding to basket this February.

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Arket

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Anine Bing
Stretch-lace soft-cup triangle bra, $115, available at Net-a-porter.

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Heron Preston for Calvin Klein
Logo tape cotton bralette, $61, available at Browns, and logo tape cotton thong, $52, available at Browns.

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Kiki de Montparnasse
Point polka dot bra, $370, available at Browns and Point polka dot silk thong, $183, available at Browns.

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Agent Provocateur
Rozlyn floral underwired bra, $258, available at Browns.

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I.D. Sarrieri
Royal Jewel embroidered tulle underwired balconette bra, $352, available at Net-a-porter and Royal Jewel satin-trimmed embroidered tulle briefs, $184, available at Net-a-porter.

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Dora Larsen
Mollie stretch organic cotton-jersey underwired soft-cup bra, $76, available at Net-a-porter.

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Versace
Baroque print triangle bra, $190, available at Browns and Baroque print silk thong, $500, available at Browns.

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Fruity Booty
Mint Imperial bra, $61, available at Ssense and Mint Imperial briefs, $67, available at Ssense.

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Gucci
Gucci GG tulle lingerie set, $1,410, available at Farfetch.
This story originally appeared in British Vogue.