A new year often leads us back to the pieces that serve us best—the ones we instinctively reach for that make getting ready feel easier than expected. UNIQLO LifeWear has long been designed with that very intention in mind: simple yet high quality clothing that supports the everyday, shaped around comfort and the small decisions that guide how we step into each day.
This focus sits at the core of our video campaign series, which turns its attention to the simple act of dressing for work and the moments that unfold around it. The series follows personalities whose lives rarely look the same from one day to the next, allowing their routines to set the pace—and through them, UNIQLO’s LifeWear pieces are seen through their own authentic, lived experience.
Their routines differ, as does the tone of their days, yet LifeWear meets each of them where they are. The series captures simple, recognisable scenes: film director He Shuming preparing for a shoot, our very own associate deputy editor Maya Menon moving through her daily editorial motions, actress Nicole Lee warming up for rehearsal, and chef-partner Mirko Febbrile, who leads Somma and Fico, at ease in his second home—the kitchen. These moments show how LifeWear becomes part of their wardrobes and worlds, supporting their everyday while adding a touch of style, and settling into their days with a practical presence.
Across the series, we highlight the essentials each personality turns to and how these choices support the way they live and work. Their selections form the foundation of wardrobes that feel refreshed for the year ahead, shaped by pieces that adapt easily as their days evolve. Through their experiences, LifeWear emerges as something dependable—designed to fit into different lifestyles with ease and to support the small decisions that build a wardrobe over time.
Below, explore the curated edits of each personality’s key picks and the various ways they style the effortless pieces.
Nicole Lee, Actress
For Nicole, an actress, writer and filmmaker—who works both in front of and behind the camera—comfort and versatility matter most. A Mini Short Sleeve T-Shirt is practical for castings, while a jacket adds a pop of colour when she needs to be camera-ready. After a long day of shooting, she likes changing out of her on-set look and back into her own clothes to feel more like herself. She gravitates towards pieces that balance masculine and feminine elements, such as a fitted top paired with a boxier outerwear like the Zip Up Short Jacket. Also, the actress doesn’t like to overthink her outfits, instead choosing staples she knows will always work, like the pleated skort she’s wearing—designed with built-in shorts for ease of movement while still feeling stylish. “My favourite UNIQLO piece is this jacket,” she says. “I like how comfortable and versatile it is, and the pop of corduroy on the collar gives it that fierceness, that ruggedness, which I like.”
Mirko Febbrile, Chef-Partner, Somma and Fico
For chef-partner Mirko, clothing needs to allow for ease of movement. “In the kitchen, I always reach for pieces that don’t restrict movement,” he says. The AIRism Cotton Short Sleeve T-Shirt helps him stay cool during long shifts—lightweight, quick-drying and comfortable to wear throughout the day. Layering on a Harrington Jacket helps him to transition and “switch modes from creating to connecting”—from the kitchen to meetings and hosting. Drawn to simple, functional and durable pieces, the combination of a T-shirt, pants and jacket is a sartorial reflection of his day-to-day rhythm. His must-have piece? The Ultra Stretch Active Tapered Pants—comfortable and flexible, yet extremely easy to build around at the same time.
Maya Menon, Associate Deputy Editor, Vogue Singapore
Associate deputy editor Maya Menon thinks about her day in layers, choosing pieces that support how she moves and works. “The item that helps me slip into editor mode is UNIQLO’s navy jacket,” she says. The Zip Up Short Jacket, with its denim-like texture, is easy to throw on and gives an outfit a relaxed edge. For her, renewal comes from finding pieces that feel steady and familiar, a quality she finds in the brand’s adaptable, perennial designs. Her other picks for the season include the JW Anderson Oxford Boxy Shirt, a crisp, lightweight option, alongside the Barrel Pants with a subtle shift in silhouette for everyday wear.
He Shuming, Film Director
Film director and screenwriter He Shuming thinks about what he wears in terms of focus and ease throughout the day. He reaches for outerwear that feels comfortable and versatile, such as the JW Anderson Zip Up Blouson, which he owns in a few different colours. “I wear my AIRism inner shirt a lot—it feels like a second skin,” he says, noting that it pairs easily with his jackets and is also extremely comfortable for everyday wear. He values pieces that are functional and long-lasting, forming a wardrobe he can rely on day to day.
Photography and videography Hoya and Belle Chew
Photography and videography assistant Xu Xiang
Post production Tonamifilm
Creative direction Nicholas See
Styling Lance Aeron
Hair Greg’O
Make-up Dollei Seah
Talents Mirko Febbrile, Nicole Lee, Maya Menon and He Shuming
Producer David Bay
