It’s no surprise that everyone loves a Uniqlo launch. The Japanese brand has long been a favourite among fashion aficionados for its easy-to-wear, easy-to-style and effortlessly versatile pieces that not only elevate the everyday but also carry a distinctive sense of functionality. Enter Clare Waight Keller, the iconic fashion designer behind some of the most pivotal fashion houses of our time. Renowned for her mastery of classic tailoring and her refined take on British ease, she was appointed creative director of Uniqlo in September 2024. Already, she has drawn a devoted following eager to see the unique fusion of design and practicality she brings to the brand.
With her arrival, she introduced Uniqlo : C—a new sub-brand within Uniqlo that focuses on elevated, stylish pieces infused with a certain dressiness and finesse, yet anchored by the brand’s signature ease. Released in two parts—the first on 15 July and the second on 5 September—the line presents a beautifully minimalist collection where playfulness is explored through silhouette and functionality. Aptly titled Modernity in Motion, the collection is built around versatile, season-spanning pieces crafted in intrinsic fabrics designed to carry one seamlessly through different climates and occasions. And of course, it’s only fitting that such a launch is shared globally and in style. With the second chapter unveiled in Seoul, the event drew a star-studded line-up including Hwang In Youp, Arin, Jung Yonghwa and Girls’ Generation’s Yuri, who walked us through her outfit for the special evening.
“This collection embodies the spirit of movement and function in wardrobe essentials. I focused on reflecting technical principles in modern silhouettes,” shares Waight Keller in press notes. “This season’s new innovation is the incorporation of Pufftech—a cutting edge technology that allows for incredible performance of warmth in an ultra light weight jacket with a completely seam free finish,” she notes. What does this culminate in? Beautifully sumptuous puffer jackets crafted with this technology, finished with a bold faux-shearling collar available in shades such as olive green (our favourite), classic black and an on-trend brown-on-brown.
As for the rest of the collection, those looking to shop it can expect a refreshing departure from the usual muted tones of seasonal wear. Instead, anticipate a sophisticated yet striking array of jewel tones. Highlights include a cropped bomber jacket in a deep plum, a preppy tweed co-ord that will let you live out your English country dreams and structured shirts destined to become perennial favourites. Our absolute favourite of the entire line up? An assortment of pleated colour-panelled skirts that have quickly become a Waight Keller signature, coupled with a high collared cotton stand shirt which are going to be a part of our rotation for a long time to come. Of course, don’t miss out on the cashmere pieces that highlight the collection, ranging from vests to sweaters with scarves. As Waight Keller describes: “This collection exemplifies the unique timeless style of Uniqlo : C.”
So, if you’re on the look out for pieces that will truly stand the test of time (and trends) scroll on for what we’re coveting from the latest Uniqlo : C collection and add to cart now.
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Cotton stand collar shirt, $49.90
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Lace up shoes, $59.90
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Soft puffy shoulder bag, $39.90
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Pleated long skirt, $59.90
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Flare skort, $49.90
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Half zip dress, $79.90
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Cashmere crew neck short vest, $129.90
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Cashmere V neck sweater with scarf, $169.90
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Smooth cotton crew neck sweater, $49.90
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Pufftech jacket, $169.90
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