In celebration of Vogue Singapore’s first-ever September issue, which saw all 27 editions of Vogue unite under the common theme of ‘New Beginnings’ and a sunrise leitmotif, the magazine has released a new iteration of its signature AR T-shirt, this time in black.
Like the white T-shirt that was released to commemorate the ‘Creativity’ issue in March, the T-shirt comes alive with augmented reality. This time around, the AR filter is inspired by one of the Vogue Singapore September NFT covers, ‘Triumphant Awakening’, by 3D artist Chad Knight and Singapore-based design studio Baëlf Design.
Modelled here by actress and host Munah Bagharib—who recently performed an original spoken word piece in ‘The Rhythm of Singapore’ alongside other local artists—the new black colourway features a contrasting white Vogue logo. Like its predecessor, the new T-shirt can be activated and brought to life through augmented reality by simply clicking on the ‘Vogue Metaverse Tee’ filter on Vogue Singapore’s Instagram page, and scanning the Vogue logo on the T-shirt to project the Metaverse AR filter.
In an effort to enforce a more sustainable and environmentally friendly approach towards fashion, any previous and all future AR filters, such as the crane motif from Vogue Singapore’s March 2021 ‘Creativity’ issue, can be activated on the same T-shirt to create different digital looks. All you have to do is pinch to resize the proprietary AR filter of your choice. Of course, don’t forget to take a snap or video to share the digital look and tag @VogueSingapore #VogueNFTIssue on social media.
Vogue Singapore’s Metaverse AR T-shirt in black can be purchased online while stocks last. The unisex tee comes in four sizes (XS, S, M, L) and retails for $20, with a portion of the proceeds going to the Vogue Singapore Foundation.