For the month of March, all 27 editions of Vogue united under the shared theme of creativity. To encapsulate the essence of this theme, Vogue Singapore has decided to bridge fashion with technology with the introduction of its own Vogue Singapore T-shirt—an innovative tee that comes alive with augmented reality.
Featuring the crane motif featured on the cover of our March issue with supermodel Liu Wen, the augmented reality experience was developed by Singapore design studio, nplusc (see co-founder Nicole Wong model the Vogue Singapore T-shirt below), to create a ‘phygital’ activation—a physical tee with a digital interaction.
How does the AR experience work with the Vogue T-shirt?
Simply find our ‘Vogue Tee’ filter on our Vogue Singapore Instagram page; scan the Vogue logo on your T-shirt; and watch the crane come to life in augmented reality. You can pinch to resize the AR crane motif before taking a picture or video (remember to tag @VogueSingapore #VogueCreativity).
And the best part? We will be releasing more AR filters throughout the year for you to use with the same Vogue T-shirt. That’s right, with just one tee, you can create different digital looks to be shared on social media.
To be a part of this digital fashion revolution, make sure to get ahead of the curve by purchasing the ever-changing Vogue Singapore AR T-shirt today.