Bottega Veneta remains one of fashion’s buzziest brands–with its Cassette and Jodie bags being both A-list and industry favourites. Now, the Italian fashion house has decided to capitalise on the long-standing popularity of its designs by launching Bottega Series: a new section of its website that allows customers to buy past-season bags.
Each month, the brand will release monthly drops of archival designs from its own inventory, with 12 designs–including the Banana and Cabat bags—currently available. Interestingly, the bags will be on sale for the last price they were retailed at, rather than being reduced, as is typical with past-season designs.
“The philosophy of Bottega Series challenges the very construct of seasons–pieces that are timeless do not need to abide by a seasonal calendar,” the brand’s CEO Leo Rongone, who announced the launch on stage at the Global Fashion Summit in Copenhagen, tells Vogue. “Instead, we are focused on creating remarkable singular objects that last forever. We wanted to showcase the exceptional craftsmanship and materials required to make these pieces and offer some insight into how intrecciato has been used in many ways across several collections.”
Alongside the launch of Bottega Series, the brand has been working behind-the-scenes to improve the sustainability of its products–including via a new internal app that gives each product a rating out of five stars (or rather five green triangles). “Each product that we develop and produce is rated based on how close or far we are to our 2025 sustainability targets,” Rongone explained while on stage at the Summit.
While Bottega Veneta continues to work to reduce its environmental impact, the focus has always been about making products that are designed to last–with the brand set to launch a lifetime warranty that allows its customers to repair their bags down the line. “In a society that stimulates clients to consume more and more frequently, our frame of mind is to maintain products in use for longer, reducing the need for replacement and, as a consequence, decreasing the environmental footprint,” the brand’s CEO concludes. “True luxury requires time. We count days, not hours to make our products.”
This story was originally published on British Vogue.
