The popularity of lululemon’s Align is hard to miss. Take a look around any yoga class or spin studio, and chances are, you’ll spot more than just a few people donning prized pieces from the line. Originally designed with the stretches and flows of yoga in mind, the Align collection is perfect for serious practitioners. As the brand’s most beloved line, its popularity has surged far beyond the confines of gyms and fitness studios—so much so that it has now been awarded athleisure status.
Timeless minimalist style meets extensive range in the collection’s wide selection of products. To start, the signature Align pants are available in a variety of lengths and fits, ranging from shorts and flared pants to high-rise cuts and wide-leg styles. In addition to pants, the collection has also grown to encompass tops, bras and a mix of other items. A vibrant selection of colours and patterns, of course, only adds to the collection’s appeal.
But beyond Align’s extensive range of styles, it is lululemon’s ‘Science of Feel’ approach—its thoughtful and meticulous design process—that makes the collection’s products truly remarkable. Creating its pieces with inclusivity in mind, the brand’s Asia Fit range was specifically innovated to better fit Asian bodies. For example, these items come with a shorter inseam and narrower waistbands.
At the centre of the Align collection is lululemon’s revolutionary Nulu fabric, which gives the pieces their extraordinary light weight and buttery soft feel. The product of three and a half years of formulation and testing, the material was introduced in 2015 to cater to consumers’ demand for activewear that would allow them to feel completely unhindered while practising yoga.
“Made from buttery-soft Nulu fabric, our Align pants are engineered to deliver a weightless, unrestricted feeling”
“Our guest-favourite Align pants, made from buttery-soft Nulu fabric, are engineered to deliver a weightless, unrestricted feeling. We know when you feel your best, you perform your best—this is fundamental to our point of difference, enabling us to be category originators and consistently solve for our guests’ unmet needs,” shares Sun Choe, lululemon’s Chief Product Officer.
Going through over 10 iterations to ensure that every placement and detail is perfect, lululemon’s designers have created a unique material that gently supports and shapes beautifully to its wearer’s body for a flattering look. Engineered with super-fine, sweat-wicking yarns, the fabric also includes Lycra fibres for a four-way stretch that allows wearers to comfortably bend and move in any way without restriction or distraction. The result? Activewear that women can confidently move in to stretch their limits and unlock their best and most assured selves.
Beyond the activewear essentials lululemon offers, the brand is also firmly commited to holistic wellbeing. Its newly-launched Get Into It campaign for the Align collection is a celebration of confidence in self and the community. Championing an empowering and inclusive take on wellbeing through inspiring women and real-life stories, the campaign is fronted by local actress and lululemon ambassador Naomi Yeo, Korean model and entrepreneur Irene Kim and Japanese paralympian Mei Ichinose.
Understanding that wellbeing is often anchored in personal confidence and solidarity with our communities, the campaign invites all to discover the movements that bring us joy and strength through a series of activations and experiences. With the Align collection at its centre, Get Into It is a call to embrace wellbeing in whichever way that might look like for you.
Below, browse a curated selection from the collection’s extensive range of products.
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Align short with pockets 6-inch in Tidal Teal, $108
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Align high rise short 8-inch in Black, $92
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Align high rise crop 17-inch in Prosecco, $138
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Align high rise crop 20-inch in Black, $138
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Align high rise crop 21-inch in Pink Peony, $138
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Align high rise pant 24-inch in Tiger Tide Smoky Red Multi, $158
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Align high rise pant 25-inch in Black, $158
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Align pant with pockets 25-inch in Wildberry, $228
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Groove pant super high rise flare Nulu in Java, $158
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Align tank in Black, $92
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Align high neck tank in Everglade Green, $108
Explore the Align collection at lululemon.com.hk
