A still from Louis: The Game, which celebrates Louis Vuitton's 200th birthday
Courtesy of Louis Vuitton

From BTS to NFTs: Louis Vuitton is throwing an epic celebration for its founder’s 200th birthday

The French maison pays tribute to its legendary founder with a global, months-long spectacle that includes its iconic trunk reimagined by contributors such as BTS, an NFT-embedded video game, and an Apple TV documentary

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