If you thought the menswear season had officially wrapped, Virgil Abloh and BTS have news for you. The Louis Vuitton designer surprised the world with the release of a spin-off fashion film dedicated to his fall/winter 2021 menswear collection and modelled by the members of the world’s biggest boy band. Back in April, the members of BTS became Vuitton house ambassadors and have filled their wardrobes with monogrammed pieces ever since. The fashion film marks their first big project for the brand. In the Jeon Go-woon and Park Sye-young directed clip, RM, Jin, Suga, J-Hope, Jimin, V and Jungkook each don a never-before-seen look designed by Abloh as they navigate an industrial space filled with Vuitton-clad models, an illuminated indoor skyscraper, and a seemingly endless maze of staircases.
The futuristic film gets points for originality and its interpretation of each member’s style—those engraved wraparound logo shades never looked as cool as they do on Jimin. Still, its impact goes beyond the visual. Less than an hour after the clip hit YouTube, it had racked up more than two million views, introducing everyone who tuned in to a collection they may have only glimpsed in lookbook images or on social media.