If there’s one thing that’s for certain, it is that Lancôme is not one for fads. The French perfume and cosmetics house has marched to the beat of its own drum since its founding in 1935, putting forth timeless and scientifically-backed products that showcase their deep understanding of real consumer needs. This is evident in every aspect of the label’s decision-making, from its sleek, minimalistic packaging to its choice in ambassadors comprising Hollywood greats in the vein of Julia Roberts, Amanda Seyfried, and more. In the time of micro-trends and #BeautyTok, Lancôme is an unwavering, refreshing voice—intrigued more by pushing the boundaries of its fan-favourite formulations rather than leaping upon a bandwagon. So it comes as no surprise, then, than they have turned one of the buzziest topics in skincare into a pivotal milestone with the conception of the latest launch. Meet: Lancôme’s Absolue Longevity The Soft Cream.
“This isn’t a quick fix; it’s about creating timeless beauty. Longevity Integrative Science™ isn’t just a new chapter in skincare. It’s a new era.” – Dr Luc Aguilar, Chief Scientific Officer of L’Oréal Advanced Research.
For those unaware, PDRN—or Polydeoxyribonucleotide—was initially popularised in its injectable form. Now, there are a multitude of skincare brands in the market exploring it in topical applications for its ability to accelerate skin repair, boost collagen production, and improve skin elasticity. Lancôme, however, has opted to take it a step further. With L’Oréal Longevity Integrative Science™, Lancôme has refined PDRN technology to work concertedly with the skin’s natural regenerative process. The end result? A cream that intervenes and fights off signs of ageing before it occurs, foreseeing and evading skin damage before it can take root and visibly extending skin’s youth.
The pinnacle of anti-ageing skincare
Crafting the most effective anti-ageing formula is no small feat—L’Oréal Longevity Integrative Science™ took 13 years of research and five exclusive patents to uncover the key biological markers of ageing.
What emerged from it was Absolue PDRN™, a patented ingredient inspired by PDRN. Designed to support the skin’s renewal, PDRN is a regenerative treatment that functions at a cellular level and visibly reduces signs of ageing. Traditionally, it is derived from salmon DNA, a revered source for its regenerative effects. Absolue PDRN™ , on the other hand, acts a much more novel ingredient in the skincare stratosphere thanks to the inclusion of a rare extract within its formula: rose DNA.
A rose by any other name
The decision to conduct a DNA extraction on a rose is a natural one for Lancôme. The flower is a integral motif of the house, and is also the star ingredient of the Absolue range. What sets the Absolue Longevity The Soft Cream apart, however, is that it utilises the rose’s vitality by selecting the genetic make-up from a specific regenerative window in its life cycle. By harvesting at this optimal moment, Lancôme captures the flower at its peak, when its molecules are the most active. This botanical innovation is then further bioengineered to awaken skin regeneration, restore firmness, provide radiance, and visibly reduce signs of ageing over time. It’s not just rose-scented luxury—it’s regenerative science in bloom.
What glows on the outside mirrors the treasure within. Encased in a lacquered exterior, this extraordinary effort reflects the cream’s value in both efficacy and the sheer craftsmanship behind every drop. It takes one hundred roses to produce a single gram of the Absolue PDRN™—a testament to how rare and precious this product truly is.
Fruits of labour
Upon first use, the most noteworthy aspect of the Absolue Longevity The Soft Cream is its transformative texture which melts from balm to serum to a light, velvety finish. Its multi-layer delivery of active ingredients ensures enhanced penetration and long-lasting hydration, making the skin feel instantly renewed and also soothed. Discernible results can be observed within just a month of use, ranging from plumper, smoother skin to visibly firmed contours.
The true magic happens, naturally, with sustained use. As most skincare savants can attest, the most optimal results are often obtained with patience and care; a sentiment that a label as enduring as Lancôme is sure to understand—and embody.
Longevity is just one jar away. Get yours now online at lancome.sg, or discover more at Lancôme counters.
