New year, even better skin. A global reset button may not exist, but sun peeks through the clouds in the world of beauty when it comes to resetting your skin back to its glorious, ultra-radiant days.
A new year of youthfully radiant, stronger younger-looking skin arrives in an elegant, gradient black bottle that can only be Lancôme’s Advanced Génifique Serum—the brand’s number one anti-ageing serum that has sold more than 25 million bottles worldwide—one every 6 seconds. Love at first application, one bottle is all it takes to reset your skin—visibly improving seven major signs of ageing—from radiance to skin texture to the much-dreaded wrinkles. Now, Advanced Génifique harnesses a patented formula powered by microbiome science. It’s Lancôme Advanced Génifique Serum but better.
The skin microbiome
As unique as our DNA or fingerprints, our skin has its own microbiome—a living ecosystem comprising mainly of bacteria. Except, it’s not the kind we work hard to slough off through religious double-cleansing and intensive 10-step skincare routines. Instead, these beneficial microorganisms are one of the good guys—protecting your skin against external aggressors, liberating antioxidant proteins, modulating inflammation and repairing your skin barrier’s function. However, an imbalance of our microbiomes may reduce its ability to perform optimally.
Pre and probiotics
Our skin microbiomes, though invisible, are by no means invincible. Lancôme’s new Advanced Génifique Serum has been proven to strengthen the skin microbiome and optimise skin recovery by 77 per cent. The formulation is enriched with a powerful and carefully-selected complex of seven pre-and probiotic fractions: broken down, that’s three biotech-based prebiotics that promotes the balanced growth of beneficial bacteria in the skin microbiome, and four probiotic fractions which help provide an ideal environment for the microbiomes. Packing a punch, each dropper contains 30 million pre and probiotic fractions. Simply put, it’s the one-stop TCL your skin microbiomes need.
A new year, a new look
This Chinese New Year, Lancôme wants to celebrate new beginnings with you and your loved ones with an exclusive limited-edition packaging. Clad in auspicious radiant red, the Advanced Génifique Serum sports a redesigned Rose de Lancôme out in full bloom—a rework by Chinese artist Sun Jun.
Win one of 10 Lancôme Advanced Génifique Serums
As a special treat for Vogue Singapore readers, there are ten classic 30ml bottles of Lancôme Advanced Génifique Serums (each worth $130) to be won via a lucky draw. To enter the lucky draw, you have to mine VidyCoin cryptocurrency to redeem a lucky draw ticket:
(a) Hover over the pink highlighted text in this story with your mouse (on desktop) or press and hold with your finger (on mobile) to see the embedded video pop up on your screen;
(b) To enlarge the video and activate sound, click on the pink highlight (on desktop) or swipe up with your finger (on mobile);
(c) Create a free Vidy account by clicking on the VidyCoin counter at the top right corner of your screen (we will contact the ten winners with the emails provided during sign-up);
(d) As you watch the videos embedded in this story below, you will start to mine VidyCoin crypto (indicated in the VidyCoin counter on the top right corner);
(e) Once you have mined more than 88 VidyCoins, you will have sufficient crypto to redeem a lucky draw ticket;
(f) To redeem a lucky draw ticket, click the ‘Shop’ tab in your Vidy account and select the ‘Lucky Draw Ticket’ redemption option; and
(g) You will be provided with a digital lucky draw ticket with a unique serial number (limit of one lucky draw ticket per Vidy account created with a valid email address).
The Lancôme lucky draw starts on Wednesday 10 February at 3pm and ends on Friday 19 February at 11.59pm SGT.
In the interim, scroll down and start watching the videos of Singapore’s top female hustlers’ sharing how they reset with Advanced Génifique now.
Christabel Chua, content creator and certified face yoga instructor
Making time to reset is vital as it gives you the energy to take on new challenges. I start my day with a glass of warm water and a gentle massage to wake up and depuff. When it comes to skincare, I’m all about maintaining radiant and youthful skin while ageing gracefully.
Lancôme’s Advanced Génifique Serum keeps my skin looking radiant, plump and youthful. A secret tip: I add it to my Lancôme Teint Idole Ultrawear foundation for a healthy, refreshing 24-hour glow. To me, Lancôme Advanced Génifique Serum is home—a product I trust and one that I’ve kept with me through the years.
Rachel Lim, new mum and co-founder of Love Bonito
Setting aside time every day to reflect, journal and feed my mind with a podcast has helped me to reset—especially in this time where I’ve just welcomed a baby boy and celebrated two stores. Because of which, my skin has become pretty erratic and unpredictable.
Lancôme Advanced Génifique Serum has helped calm my skin down greatly and given me the consistency my skin needed during pregnancy and now, as a new mother. I’ve been using the Génifique serum for years because it makes my skin healthy and resilient. No matter how my skin changes, I seem to always come back to this.
Karisa Sukamto, founder of Everafter and What’s Love Co.
My resetting rituals are made up of quiet moments of journaling, a brewed cup of tea and a good stretch. It’s important to slow down and take the time to recharge, so you can get back to learning and growing, with a renewed mind and spirit.
No day is ever the same but applying Génifique is a therapeutic fixture to start and end my day. My main skin concerns are hydration, elasticity and the dark spots forming on the side of my cheeks. But Lancôme’s Génifique takes care of all that—by keeping my skin smooth and radiant.
Check out the full range of Lancôme’s Advanced Génifique, available at Tangs.com
Creative director: Nicole Wong / nplusc
Photographer: Jeremy Tan / nplusc
Beauty director: Alli Sim
Beauty editor: Dana Koh
Make-up and hair: Greg O
Nails: Audrey Wee
Models: Christabel Chua, Rachel Lim, Karisa Sukamto
Editor: Ejja Pahlevi
Creative Assistant: Dominique Leicester / nplusc
Production assistant: Rachel Ho