In her recent movie A Mouthful of Air, Amanda Seyfried plays a young mother struggling with postpartum depression. By day she’s a best-selling children’s book author and illustrator who writes inspirational stories about overcoming one’s fears. But by night (or whenever dark thoughts creep up) she teeters on the edge of self-harm and suicide.
Seyfried starred in and produced the movie, which was shot in 21 days, even though odds were that such a movie would never have been made at all, given the grim subject matter. But together with director Amy Koppelman she managed to convince the people behind Maven Pictures and others who believe in this message to invest in the film—not just to tell a story but to generate change by encouraging more women to open up about their struggles and seek help.
Because it is a struggle that Seyfried knows all too well, having battled long-term anxiety, obsessive-compulsive disorder, frequent panic attacks, and even stage fright well into adulthood. Now a mother of two young children, she’s working harder than ever to help others fight the stigma of mental health, speaking up often and honestly to shed more light on mental health awareness.
As she balances her career as an actor and public figure, which includes being a board member of the NGO INARA that provides medical services for children who have been wounded in war zones, with her role as a loving wife and mother, Seyfried perfectly espouses the values cherished by Swiss luxury watchmaker Jaeger-LeCoultre. She’s been a friend-of-the-brand to this beautiful maison since 2019.
Her first encounter with Jaeger-LeCoultre was an edifying one as that was when she discovered the intricate worlds of watchmaking, gem-setting, and the traditional métiers d’arts. She’d fallen in love with the maison’s feminine complications immediately and enthuses: “I’ve always been fascinated by the sky at night. There’s something so mysterious and romantic about it. Adding such refinement to watchmaking know-how is amazing to me.”
Now, Seyfried is the face of Jaeger-LeCoultre’s latest campaign for its Rendez-Vous timepiece. Shot by New York photographer Alique, she modelled the red carpet-ready Rendez-Vous Dazzling Night & Day. Utterly radiant from sunrise to sunset, this fabulously feminine timepiece has not one but two rings of diamonds encircling the dial, and you almost don’t see any of the prongs—a testament to Jaeger-LeCoultre’s wealth of gem-setting expertise.
Sparkling with fierce intensity, 36 round cut stones are set on the outer ring, with an inner ring of smaller stones giving them an almost frothy quality, like a constant ebb-and-flow of diamond waves all around the shimmering mother-of-pearl dial. Meanwhile an elegant cut-out reveals either a fiery sun or the moon and stars as the watch accompanies its wear from day to night—and symbolising as well the duality that often defines the lives of today’s working women.
As much an ode to romance as it is a tribute to modern femininity, the Jaeger-LeCoultre Rendez-Vous Dazzling Night & Day exudes the ultimate refinement with strength and beauty both inside and out. No wonder Seyfried was so utterly smitten by it. “The diamonds on the Dazzling Rendez-Vous take the round case to another level,” she says. “There’s something totally mesmerising about that sparkle.” Believe us, Amanda, it’s all thanks to that ingenious double-row setting.
