The quest to create an it-bag is a fraught one. Plenty of designers have crumbled under the pressure from parent companies to conjure up leather goods–the lifeline of brands–that soar in popularity and become a certified cash cow. Not Demna, he of viral accessories fame. The Balenciaga creative director already has the Hourglass, a sharp, sculptural top-handle style inspired by Cristóbal Balenciaga’s Basque waistcoats from the ’50s, under his belt. Ditto Le Cagole, a polished, croissant-shaped ode to Le City, the Noughties favourite that was later rebranded as the Motorcycle bag. But the man with limitless imagination–who made Kim Kardashian carry a Knife heel as a clutch –is not immune to a little nostalgia and so, years after rumours started swirling, he is bringing back Le City for real. Even better? Demna has seeded the style out to the fit-your-life-in tote’s original fans. Hello, Kate Moss.