It’s that time of the year again; as millions hero in on Apple’s fall Keynote event that unveils the latest developments in its swanky arsenal of tech. Coming down from the high that was WWDC’s highlight—the awe-inspiring Vision Pro—what was par for the course this year, would naturally be the next generation of devices. Specifically the iPhone 15, Apple Watch Series 9 and the new AirPods Pro.
For the first time, Apple presents an iPhone sheathed in titanium. But not just any titanium, it’s premium and the same grade used in space alloys, one that’s inherently strong, yet feather light in contrast. A small discrepancy that will only impress its users—along with a refined brush texture on the back and contoured edges for a comfortable grip. Best compared to its predecessors to really notice the world of a difference.


And beyond the surface, the iPhone 15 line-up presents a whole suite of features and improvements that ups the ante for busy creatives. Powered by the A17 Pro chip, the iPhone 15 Pro is faster, better, stronger with regards to performance, loading speeds, visual graphics. Coupled with the newly-launched iOS 17, a slew of cool features and upgrades like Name Drop, iMessage stickers and Always On Display are also readily at your fingertips. Reporting with a device in hand, here’s why your smartphone upgrade is best timed this year.
The weight, or lack thereof is a great incentive
Take our word when we say, your iPhone 14 Pro never seemed heavy until the iPhone 15 Pro came along. One in each hand, the difference is astounding and the irony of holding that much power in a smartphone that feels like a dummy phone is rather liberating. Whether snugly placed in your back pocket or effortlessly carried in your crossbody mini, this lightweight Pro is a game-changer.
A camera like no other
By now, the annual camera upgrade is foolproof, with each iteration of the iPhone perpetuating the narrative that is #ShotoniPhone. This year is no exception: your main camera is now 48 megapixels, with an incredible 24-megapixel high-resolution default along with the option to shoot in ProRAW. There’s also the flexibility of being able to toggle between three focal lengths on the main camera, 24mm, 28mm and 35mm. The good news also comes with more good news—supported with HEIF formats so to conserve storage space without compromising on resolution. As far as the iPhone Pro camera goes, everything is enhanced: think the Night mode, low-light scenes, Portrait and Cinematic mode etc. Not forgetting, the iPhone 15 Pro Max now provides longest optical zoom ever on its device—granted with a 3x Telephoto camera. Safe to say, shaky hands will benefit from the camera’s new sensor detector for image stabilisation and autofocus.



A new side button to make things easier
Rumour has it that the ringer button has been rendered disposable, and in its place is an Action button, which proffers more flexibility for users to puppeteer their most used function. From accessing the camera, Voice Memos to other accessibility features, the Action button can be personalised and then activated to activate your desired task. All of these customised movements will be assuredly reflected via haptic touch as well as visually displayed on your Dynamic Island.

The charging port is now officially USB-C
A long-awaited update to our iPhones, that being the universal medium of juice that is a USB-C. With this handy switch-up, the options are wide open for charging, connecting to a wide range of accessories and transferring data. With the latter, transfer speeds are much faster, especially if you make the trade to a USB 3. Out and about for the entire day? Just make sure to pack this cable that we’ve dubbed our new lifeline. Your iPhone can even charge smaller devices like your AirPods Pro (second generation) and Apple Watch with this revolutionary change.

Get your iPhone 15 Pro here.