Travel today is no longer defined by how far we go, but by how deeply we connect. Increasingly, there is a heavier emphasis on place. Accommodations are no longer a mere refuge from the elements, or simply a place to lay our weary heads after a long day of travel, but the gateway through which we access worlds unknown. They have become the keeper of local stories that reveal a destination beyond its postcard image.
It is this very philosophy that shapes ‘Unlocking a World Beyond the Quay’, InterContinental Singapore Robertson Quay’s anniversary campaign celebrating 80 years of the InterContinental brand. Running through 31 December this year, the initiative transforms the riverside abode into a cultural gateway for curious travellers, offering memorable experiences well beyond check-in.
“For 80 years, InterContinental has been defined not just by where we are, but by what we unlock for our guests,” says Ms Vasundhra Nasa, general manager of InterContinental Singapore Robertson Quay. “With ‘Unlocking a World Beyond the Quay’, we wanted to go beyond the expected by connecting our guests to the cultural heartbeat of Singapore while opening pathways to extraordinary experiences across our global network. It is a celebration of access, discovery and travel that stays with you long after you leave.”
Rediscovering the little red dot, one hidden narrative at a time
At Robertson Quay, InterContinental’s anniversary campaign explores the quainter side of Singapore through experiences rooted in the riverfront neighbourhood’s history, creative community and culinary culture. At the heart of this celebration is the Anniversary Weekend Stay package. Available for stays until 27 December, the residency is meant to unveil Singapore’s hidden narratives.
Guests are first greeted with Silk and Spice, a bespoke chocolate creation produced in collaboration with Singapore bean-to-bar chocolatier Fossa. The sensorial tribute honours the Singapore River’s storied history as a bustling conduit for the silk and spice trade. Even before venturing beyond their rooms, the exclusive creation lets guests experience a taste of Robertson Quay’s layered past.
The journey continues with an exploration of the city, thoughtfully mapped out in a concierge guide by Chef Concierge Deborah de Costa. Away from the usual haunts, it guides guests towards eight hidden gems that capture the city’s cultural nuances. To close off the trail, guests are eventually led back to Coda, a discreet, avant-garde bar in the hotel, where a remarkable off-menu cocktail experience awaits. The star of the show is The InterContinental, a celebratory tipple specially concocted for the brand’s 80th anniversary.
To mark the celebration, the hotel itself transforms into a dynamic cultural hub through a curated lineup of arts, heritage and lifestyle activations. Beyond the concierge guide, an interactive Monopoly experience will take guests on a gamified exploration of the Singapore River. Developed in collaboration with Hidden, guests will solve clues, open Community Chests and uncover the stories of the river while spending Monopoly money at 12 partner stops along the way. A playful exercise in discovery, this activity is seamlessly bookable via the hotel.
A lasting tribute to Robertson Quay
The hotel has long stood at the intersection of heritage and contemporary design. To mark the occasion, InterContinental Singapore Robertson Quay has commissioned local design duo Binary Style to create ‘The Quay Tapestry’. The bespoke print is a stunning visual ode to Robertson Quay’s architectural rhythm, layered history and creative energy. A tactile tribute to craft and place, guests can find the vibrant print integrated into their rooms and limited edition merchandise.
Opening doors beyond Singapore
While the campaign brings celebrations and experiences in Singapore to the fore, it also highlights the brand’s expansive global reach. Sticking to its promise of true insider access, guests who book the Anniversary Weekend Stay are automatically entered into a giveaway for a two-night stay, including breakfast and a local cultural activity for two, at one of 10 selected InterContinental properties worldwide.
The giveaway offers guests the opportunity to travel to popular destinations such as ANA InterContinental Tokyo, InterContinental Bali Resort and InterContinental Danang Sun Peninsula Resort, amongst others. Winners will be drawn on 31 July and 28 December. By opening doors to its global network, InterContinental Singapore Robertson Quay ensures the immersive celebration extends far beyond our shores.
Discover more about InterContinental Singapore Robertson Quay here.
