As we approach the midway mark of Ramadan, there’s no question that the Hari Raya festivities have begun to settle in the back of our minds for our Muslim peers. Across the board, preparations are in tow and the game plan for how this year’s Eid will play out are being set into stone; from ensuring one’s house is ready to receive guests with the typically lavish spread of traditional dishes and kueh, to the order of relatives’ houses to be visited for the day if that’s par for the course instead. But of course, what would the festivities be without the sartorial considerations of it all?
Cue the endless search for one’s choice of garb for Eid, often littered with contemporary iterations of traditional costume choices, such as the baju kurung or the kebaya. Whilst the undulating heat is a factor many take into consideration when choosing an outfit for Hari Raya Aidilfitri, its aesthetic appeal is also key—whilst in-keeping with a certain degree of modesty that might be expected during the festivities. Considering how localised the manner of the Hari Raya festivities are to Southeast Asia, it’s unmistakable that some of the most thoughtful designs for Hari Raya garments would come from the region itself.
So with the sheer range of regional fashion brands coming up with contemporary Hari Raya offerings year on year, rest assured that you’ll have your pick of the litter; all bridging the old and the new in exquisite ensembles of bold prints excavated in vibrant hues; modern interpretations on heritage details; and relaxed silhouettes which consider ease of movement in mind.
Below, see Vogue Singapore’s curation of fashion brands to cop your Eid-ready outfit for this Hari Raya Aidilfitri.
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Alia Bastamam
If there’s a Malaysian fashion designer who’s now recognised as a household name in a sea of contemporary designers,, it would be Alia Bastamam. Her Eid 2024 collection is inspired by the duality of woman—in all her light and darkness. Suffused with sophistication, her silhouettes reflect contemporary reimaginings of more traditional alternatives. Think a liquid metallic kebaya style or softly-draped shapes crafted in an unexpected palette.
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Embara
Romantic, delicate silhouettes inform Embara’s ethos—filled with lacy outers, flouncy skirt silhouettes and intricate details that would feel at home on any Eid ensemble. Where the choice of colours are concerned, the leading palette for the brand’s Raya collection this year seems to be made of dusty mauves, sage and pearlescent whites.
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Baju by Oniatta
Batik is for life. That is what owner-advocate Oniatta Effendi might say, when asked after her life work, which culminates in Baju by Oniatta. The Singaporean designer often dreams up modern batik silhouettes that take inspiration from those signature to the Nusantara region, and the latest Naga collection—most recently revealed in London—is a demonstration of exquisite batik tulis handiwork, adorned with intricate dragon motifs.
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Anaabu
Transformative, refreshing and made anew. The independent Malaysian label prioritises individuality in its day-to-day offerings—a minimal and versatile selection of androgynous separates that feel both old and new at the same time. Borrowing from the simpler ideas of the kebaya and the sarong, Anaabu’s Eid collection for 2024 is one that looks at preserving the nuances of heritage through geometric reinterpretations of these traditional shapes—whilst making it accessible to the whole family.
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NH by Nurita Harith
With design roots in bridal and evening wear, NH by Nurita Harith was created as the designer’s ready-to-wear segue. It’s where one might expect to chance upon her elegant, streamlined shapes for Eid—each one infusing subtle details borrowed from the kebaya or baju kurung. The colour palette remains considered too, with dusty hues of sage, blush and lilac leading the collection.
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Riamirinda
There’s always something for everyone at Riamirinda. With modern, relaxed silhouettes, these breezy separates are also transmutable to the rest of the year—such as floral kaftans and silk tunics. But what matters most are its offerings for both men and children as well, with matching sets for the taking, as well as its range of beautiful scarves for the modern hijabi.
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Nuria
For Eid-appropriate outfits that brim with timeless minimalism, head to Nuria’s catalogue of chic, considered silhouettes designed for Eid. Between organza kebaya tops, blushing floral prints and metallic abaya styles, the brand’s range of simple yet polished ensembles can surely be appreciated by almost anyone.
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