The queens of K-pop, Girls’ Generation, are back to claim back their throne, with their first comeback together after a 5-year long hiatus of pursuing their solo careers. Titled Forever 1, the octet released a full-length album alongside an eponymous title track that came accompanied by a music video of glamorous visuals, high-energy choreography and a catchy chorus that was characteristic of the group’s heydays. The long-awaited album and music video dropped on 5 August—marking a full 15 years for the girl group since their debut—and it’s been a gleeful joy ride for their longtime fans who have been basking in the heart-warming message of their unified stand to stay together despite the various ups and downs over the years.
Not only does ‘Forever 1’ sample their very own debut track from 2007, ‘Into The New World’, but the frenetic music video also makes clear nods to the past via high-octane visuals; all 8 members are seen in high-chromatic separates, summer-fresh baby-tees, micro-shorts and slinky minis, nostalgic of the late noughties when they ruled the roost. Throughout the music video, snapshots of Taeyeon, Sunny, Tiffany, Hyoyeon, Yuri, Sooyoung, Yoona and Seohyun galavanting through their seasons of individual stardom are splashed in-between and similarly expressed through their distinctive style differences—from Yuri’s maximalist ensemble courtesy of Dundas to Tiffany’s sultry Dolce & Gabbana corset look and Sooyoung’s suave sophistication in her Alex Perry cut-out dress.
It’s a notable gesture that pays its due acknowledgment to how each of the 8 members have succeeded in their own ways, be it acting, modelling or simply pursuing their solo musical careers. But sans the meaningfully-imbued style captures from their latest music video, some members of the octet, especially those in the dance unit, have also proven that they’re well-attuned with the sartorial world—even in their downtime wardrobe of traipsing through the streets of Seoul. Below, we double down on some of the members’ best personal style moments, as seen on the ‘Gram.
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Hyoyeon
Between dressy and dancer chic, we can count on Hyoyeon to channel it all. Often seen aptly outfitted as the group’s main dancer, as she’s often seen in Y2K-inspired ensembles of baby tees and cargo pants that’s practical enough to hit the studio in.
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Taeyeon
Taeyeon’s off-duty wardrobe takes cues from the preppy girl next door aesthetic—in effortless co-ords and sweater layers.
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Yuri
Her endless fashion reels are addictive—and a clear showing of how much she enjoys the sartorial realm. Whilst Yuri gets a little more dressed up for the video format, her downtime wardrobe consists of tonal ensembles in earthy tones—with a touch of accessories that give it a casual chic twist.
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Tiffany
When it comes to nailing the luxuriously feminine look—no one does it quite like Tiffany as she’s often spotted in matching separates and textural fabrics of cashmere and knit.
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Sooyoung
Effortlessly acing street chic is Sooyoung, who loves her colour-coordinated ensembles, effortless jacket layers and more relaxed silhouettes.
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Yoona
Yoona turns on her lovely charms via soft infusions of pastel colours (read: baby pink) in her off-stage wardrobe and elevates her everyday looks with a pair of chunky boots.
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Seohyun
Seohyun’s feminine style always shines through—be it through her choice of studio get-up or her leanings towards soft, flowy dresses for easy hours under the sun.
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Sunny
Sunny makes her preferred case for laidback, casual style known as she’s often seen in denim separates when she’s not busy with promotions or appearances on variety talk shows.
